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Influencer Relations
  • 1. Identify & Evaluate

    The aftermath of Gartner’s META purchase

    ByDuncan Chapple December 21, 2005March 23, 2008

    Last week we were lucky enough to get some time to speak with Chris Lafond, Gartner’s CFO, and discuss the integration of META’s operations. It’s an issue of great interest to readers of this blog, and the objective limits on Gartner’s ability to say more earlier clearly worried some earlier this year, even to the…

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  • 1. Identify & Evaluate

    How do tech buyers really use analysts?

    ByDuncan Chapple December 21, 2005March 23, 2008

    Each January Lighthouse surveys an international group of CIOs to find out how, and why, they are using industry analysts. The scale of the study is quite unique. Across Europe, for example, we surveying more than 100 CIOs in each key markets — giving our last study 12 times more technology buyers than our friends…

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  • 2. Drive and Determine Goals | Influencers

    ‘Tis the season to make forecasts….

    ByDuncan Chapple December 20, 2005March 23, 2008

    It’s funny: I was just speaking to someone today who is collecting predictions for 2006 from her colleagues, so that they can track themselves against their competitors’ accuracy in some way. It was all thrown into context by this great comment to ‘Analyst Equity’ by Louis Columbus, who points out that many analysts will be…

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  • 1. Identify & Evaluate

    Katzenbach on the Outsourcing Market

    ByDuncan Chapple December 19, 2005March 23, 2008

    We’ve had a number of fascinating discussions recently about the pace of mergers and acquisitions in the analyst industry. The pace of change in especially strong in the outsourcing area, where EquaTerra and TPI have merged, and where there are further realignments afoot involving Hackett. There’s an excellent summary of some of the trends and…

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  • Develop AR

    Hill & Knowlton selects Oslo for European AR

    ByDuncan Chapple December 16, 2005March 23, 2008

    Hill & Knowlton’s commitment to analyst relations has been deepened by the appointment of Astrid Krone, of the Gambit PR agency in Norway, as its Head of Industry Analyst Relations in EMEA. Gambit’s announcement of the appointment stresses that communications with industry analysts is of growing important to the international Hill & Knowlton business. Gambit…

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  • 4. Align, track & educate

    ARmadgeddon and the Ostrich

    ByDuncan Chapple December 15, 2005

    I’ve just been reading ARmadgeddon‘s thoughts about analysts and their sample sizes. It’s a useful example of some generic and specific weaknesses: both in vendors’ tendency to self-orientation (which can lead to rationalisations about whether analysts are good or bad according to whether they meet the vendors’ needs) and in their understanding of analysts. I’ll…

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  • 1. Identify & Evaluate

    Customized research continues to grow

    ByDuncan Chapple December 9, 2005March 23, 2008

    A number of the analysts I have been speaking to recently have been extremely busy (as have my colleagues and I, hence the dip in this blog’s frequency). There’s one story I hear over and over again: customized research is going through the roof. This makes me, and them, very curious: there a ‘real reason’…

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  • Getting Results from your Analyst Relations
    Develop AR | Papers & eBooks

    Getting Results from your Analyst Relations

    ByDuncan Chapple December 9, 2005June 1, 2015

    I’m sure many of the readers of this blog know my colleague Louis Columbus.  His book Getting Results from your Analyst Relations Strategies is an exceptionally useful introduction in analyst relations, and is now available on Amazon. As I understand it, the book has been an even bigger success than Louis hoped. In order to…

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