Both analysts and analyst relations managers will benefit if they increase their understanding of how ICT buyers find analysts to be useful and influential. We place a great emphasis on
Most vendors think that analyst influence is highly concentrated. Our annual surveys of vendor executives typically suggest that they feel that just two analyst firms (Gartner and Forrester) hold around
[Update: Some people found this article misleading. Two new posts now clarify the value of free research and the sources of analyst influence. Web traffic contributes to the influence of
During the 1990s Kensington Group and SageCircle made the foundation of analyst relations systematic and understood. However, SageCircle closed in 2003 for reasons we reviewed at that time in a
My colleague John Moroney, formerly Associate Director at Gartner [pictured right], and Duncan Chapple are reviewing Gartner’s evolution in a conference call. Gartner has always been one of the most
The observations of an English friend in Texas seem to counter some of the observations in our annual survey of CIOs. Our research found that the reach of industry analysts
Gartner is asking vendors for feedback on its plan that standard vendor briefings become 30 minutes long from the end of this month. We will leave it to other to
Analyst Equity has a fairly stable readership: around 2,500 visits a month, and around 1,000 readers. It’s a good readership, especially for a firm like our that is focusing on
