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Influencer Relations
  • 4. Align, track & educate

    Share of Voice: Useful, Often Vital

    ByDuncan Chapple February 13, 2006May 27, 2016

    ARmadgeddon has some comments about criticisms of share of voice analysis. This is a topic that we have written about both recently and a few years ago in our white paper on Measuring the effectiveness of analyst relations outreach. Furthermore, we also have to admit to an interest here: We have two similar services (the…

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  • Develop AR

    Seven facets of AR Giants

    ByDuncan Chapple February 11, 2006March 22, 2008

    I’ve just been writing a précis of an interesting report contrasting the analyst relations performance of super-sized technology businesses. While the findings are useful for any large $10bn-plus business with multiple divisions, the report uses desk research to estimate the strategies of firms like General Electric; IBM; Microsoft; Philips and Siemens (the report’s author had…

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  • 1. Identify & Evaluate | Develop AR

    Research suggests Karma beats conspiracy

    ByDuncan Chapple February 7, 2006March 22, 2008

    InformationWeek’s Larry Greenemeier and Paul McDougall have written to suggest that the growing contradiction between analyst firm’s obligations to vendors and to buyer is subject to a uncomfortable conspiracy of silence. They are, in our opinion, largely right and slightly wrong. Certainly, there is a lot that happens in the relationship between analyst firms and…

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  • Develop AR

    Are analysts in German subsidiaries Anglicized?

    ByDuncan Chapple February 7, 2006March 22, 2008

    Cross-cultural issues loom large in the AR teams of most multinationals, and there is an interesting discussion on whether the German offices of US firms are closer to the German culture than to the US culture. That’s an interesting discussion, and one usefully illustrated by examples. For example, I recently visited the large German offices…

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  • 1. Identify & Evaluate

    MWD’s new alliances leave us lukewarm

    ByDuncan Chapple February 4, 2006September 2, 2014

    MWD Advisors’ annoucement of two “key partners” in its growth strategy have us scratching our heads. They seem to divert rather than amplify the firm’s focus. This boutique firm principally follows IT infrastructure issues from a management perspective. Its research covers topics including SOA, SLAs and the associated offers of vendors like BEA, CA, Cisco,…

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  • 1. Identify & Evaluate

    MWD add Collins, new alliance partners

    ByDuncan Chapple February 1, 2006March 22, 2008

    Jon Collins, formerly Quocirca’s Principal Analyst, has been hired by Ovum breakout MWD Advisors. MWD recently took an interesting step by putting its research under Creative Commons, making their work free for non-commercial use (what ever that means). In their opinion, if you’re not a leading research firm [by revenues] then few firms really want…

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  • 1. Identify & Evaluate | Develop AR

    The Heimat Strikes Back

    ByDuncan Chapple January 31, 2006September 2, 2014

    Dr. Thorsten Wichman, CEO of the Berlecon Research firm in Germany, has something to say about my hypothesis about why analysts’ consulting services are so much more in demand there. German speakers can see Thorsten’s comments, together with a good summary of my thoughts, on his blog. My very rough summary of his comments are…

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  • New Readers: Start Here!
    Develop AR

    New Readers: Start Here!

    ByDuncan Chapple January 30, 2006August 13, 2020

    Readership of this blog is continuing to rise, it’s time to take a moment to explain who writes this blog and where we are coming from. In a nutshell, Duncan Chapple is a former analyst that helps global providers of high technology solutions to track and improve their rapport with influential analysts around the world….

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