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Influencer Relations
  • 1. Identify & Evaluate | Develop AR

    Driving Effective European Analyst Relations

    ByDuncan Chapple November 2, 2005March 23, 2008

    In December I’m one of the speakers at a Forrester Research briefing Effective European Analyst Relations: “Effective European Analyst Relations” (If you’re a Forrester or Lighthouse client, please do come along). Readers of this blog will know that Lighthouse’s analysts think there are globally-applicable rules which are still ignored more often than they are heeded….

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  • Develop AR

    Managing an analyst relations crisis

    ByDuncan Chapple October 27, 2005March 23, 2008

    In a recent post I discussed the aftermath of one of the worst analyst relations crises: when negative coverage hurts your business. I’ve had some great feedback on the post, especially from my ex-Forrester colleague Tina Murphy, and clearly need to say more. Negative coverage can be especially hard to respond to in the rare…

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  • 1. Identify & Evaluate

    Symposium is what you make of it

    ByDuncan Chapple October 25, 2005March 23, 2008

    Sun’s Claire Giordano has pointed out that Gartner’s Symposium and IT Expo are worth only what you put into in. As I recover from the double jet-lag of going there and coming back, I realise that it’s an instructive comment, and points to the value that much of the value of the event is in…

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  • 1. Identify & Evaluate

    The end of the Hype Cycle? IT Analyst Firms Adapt to a Changing Advisory Landscape

    ByDuncan Chapple October 21, 2005January 20, 2025

    My former Ovum colleague Mark Wiggins sent me an interesting comment, with perfect timing, just after Gartner’s 2005 ITXpo closed and as the Symposium slowed down. Mark had left Ovum’s Asia-Pacific and North American operations before joining Hitwise, Experian’s best practice marketing service. In April 2005, Mark joined Infiniti Research, specialising in delivering custom research…

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  • 1. Identify & Evaluate | 5. Leverage Reputation

    ‘Optimize’ ranks the analysts, fails math test

    ByDuncan Chapple October 20, 2005March 23, 2008

    CMP’s magazine for CIOs, Optimize, has surveyed its readers and concluded that most of them find Gartner to be the most influential firm. This is what they say — add up the numbers with me. “A full 73% of more than 1,000 Optimize readers surveyed ranked Gartner as the most-influential analyst firm. Competitors lagged significantly:…

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  • 3. Engage & Influence

    Zimmermann launches Techra.com

    ByDuncan Chapple October 19, 2005September 2, 2014

    Jim Zimmermann is back with his Techra brand. Jim founded, edited, and published the Analyst Views web site and Weekly Report. He’s gone through a pile of different business cards along the way: he sold the site to Bitpipe back in 2003. TechTarget bought Bitpipe in late 2004. Then TechTarget sold off Analyst Views and…

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  • 1. Identify & Evaluate | Develop AR

    When An Analyst Joins Your Competitor

    ByDuncan Chapple October 18, 2005March 23, 2008

    What happens when An Analyst Works For Your Competitor? Information Week has picked up on one of the most interest stories being talked about here at Symposium: Howard Dresner, one of the best known analysts in any field, and a leading Business Intelligence expert, is leaving Gartner to join smooth BI leaders Hyperion. Analysts often…

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  • Develop AR

    Michael Davies’ 10 rules for leading technology ventures

    ByDuncan Chapple October 16, 2005September 20, 2014

    Earlier this week I had dinner with Michael Davies, founder of Mercator Partners, and some colleagues from the Centre for Scientific Enterprise and London Business School. Davies, like me, is an alumnus of the school’s MBA degree. He is is advising on the plans to establish the first heavyweight Institute of Technology in a European…

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