Gartner’s Robin Kranich is speaking to Lighthouse and similar folk about the firm’s product strategy. As former analysts, we have seen how our own firms sometimes struggle to follow the
Weber Shandwick has published an article outlining five practical steps for navigating the world of AR: Build a rigorous contact strategy and plan Nominate and negotiate an interactor team Train
UK media relations company Rainier PR has just published a useful note on analyst relations in its series ‘PR White Papers’. The paper summarizes discussions with 50 EMEA analysts, focussing
We were lucky enough to have the CEO of RocSearch, one of India’s fast-growing technology business research firms, come in to Lighthouse’s London office on Wednesday. Our point of connection
Following on from my post yesterday, in which I said that larger firms and PR agencies could usefully combine senior and junior AR staff, I’ve had the question: what about
When hiring analyst relations team members, should firms look for senior or junior staff? That’s the question I’ve been evaluating recently in a discussion with a colleague in Silicon Valley.
In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:- Does measuring profile in analyst research
When it comes to aligning analyst relations resources most effectively, many professionals don’t know where to start. Many firms have little active, conscious, alignment of the messages that the AR
