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Influencer Relations
  • 1. Identify & Evaluate

    Experton forsees 5% growth in German IT services in 2006

    ByDuncan Chapple September 23, 2005July 14, 2020

    Experton Group has just published a survey of 60 German enterprises on their IT priorities, budget plans, outsourcing inclinations, industry trends and preferred suppliers and IT services for companies in D.C. in the IT field. The surveys suggest that German firms plan expenditure increases between 5 and 30 per cent, suggesting that the budget for IT…

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  • Blogs

    When PRs pitch to blogs…

    ByDuncan Chapple September 22, 2005September 20, 2014

    Blogger Phil Gomes, a graduate student at USC’s Annenburg school of communications and an online specialist at the Edelman PR agency, has written a lovely set of guidelines for PR managers who want to ‘pitch’ stories to him. Okay, we’ll put to one side the idea of a PR pitching to another PR. But how…

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  • 1. Identify & Evaluate | Develop AR

    Four Rules for Global AR

    ByDuncan Chapple September 21, 2005March 23, 2008

    Yesterday, I presented Four Rules for Global AR to Forrester Research’s Analyst Relations and Marketing Council. It helped kick off a rich discussion between council members on some of the challenges they face in internationalising their AR efforts. A large majority of the attendees were based in North America, so I focused my comments on…

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  • 1. Identify & Evaluate | Develop AR | Emerging markets

    Investment bank buys analyst house

    ByDuncan Chapple September 20, 2005April 21, 2015

    In a rare move consolidating market and investment research, a preeminent regional analyst house has been acquired by a leading investment bank. Arab Advisors Group, the analyst firm focussed on North Africa and the Middle East, has been acquired by one of the region’s leading investment banks, Arab Jordan Investment Bank. AJIB is a pioneer…

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  • Develop AR | Prioritize

    Driving AR performance

    ByDuncan Chapple September 14, 2005November 4, 2021

    A crucial element in the IDEAL process model for analyst relations is driving performance. This requires goals, operational resources and technique and insight into the context. In a nutshell: More insight is needed to develop focussed, self-confident AR practitioners; resources and tools to manage AR performance are needed to share knowledge and drive activity, including…

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  • 1. Identify & Evaluate

    Ex-META Group XMG makes good progress

    ByDuncan Chapple September 8, 2005March 23, 2008

    XMG, the start-up analyst firm with offices in Canada and the Asia/Pacific region, has been making good progress. In case you don’t know it, the company is full of ex-META Group analysts including William Carlson, Edan Puritt, Sylvia Stolk, Eugene Talasch, Lauro Vives and Michael Zammit. There are no prizes for guessing what XMG stands…

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  • 4. Align, track & educate | Prioritize

    AR measurement: awareness or tonality? Or neither?

    ByDuncan Chapple September 1, 2005March 23, 2008

    I had a fascinating discussion recently with the head of AR for one of the largest and slickest consulting companies (Honestly, it’s great to be in London — everyone in AR comes here eventually). Their analyst relations is very ‘conscious’ – they have a mature and stable idea of the whole process and, in fact,…

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  • 1. Identify & Evaluate

    Experton forced to cancel conference

    ByDuncan Chapple August 31, 2005

    Experton Group, the analysts formerly known as Meton, have been forced by Gartner to cancel its conference. The conference at Munich’s Kempinski Hotel was planned for 27 and 28 September 2005. Lawyers acting for Gartner’s META Group brand have won a provisional court order against Experton. This order forbids the conference to be held in…

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