UK media relations company Rainier PR has just published a useful note on analyst relations in its series ‘PR White Papers’. The paper summarizes discussions with 50 EMEA analysts, focussing on breifing analysts effectively. The firm explains: “When it came to the quality of PR agencies that analysts deal with 56 per cent said that…
We were lucky enough to have the CEO of RocSearch, one of India’s fast-growing technology business research firms, come in to Lighthouse’s London office on Wednesday. Our point of connection is that Neeraj Bhardwaj is an alumnus of London Business School, like most of the members of Lighthouse’s board. Neeraj outlined the path of evolution…
Following on from my post yesterday, in which I said that larger firms and PR agencies could usefully combine senior and junior AR staff, I’ve had the question: what about smaller firms with limited budgets? A corporate AR team (for example, with four or more people) can have a division of responsibilities. But my correspondent…
When hiring analyst relations team members, should firms look for senior or junior staff? That’s the question I’ve been evaluating recently in a discussion with a colleague in Silicon Valley. “If AR is done right there are no seniors and juniors, it is just one team acting in unison”, says my correspondent. There’s a lot…
In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:- Does measuring profile in analyst research really help? I replied with an example: McAfee, the leading anti-virus solution for businesses, increased its brands’ share of voice in analyst research by over…
When it comes to aligning analyst relations resources most effectively, many professionals don’t know where to start. Many firms have little active, conscious, alignment of the messages that the AR team communicates and those that other parts of the business are transmitting. The opportunities are huge. By ensuring that the same strategy and messaging are…
Industry analyst firms, like Gartner, AMR, Forrester, and Ovum represent a multi-billion dollar market of specialist advisory firms that consult to large enterprises on the basis of an independent research agenda. That influence is strong across almost every market sector. Analysts influence between 40% and 60% of commercial technology deals in the United States, and…
Melissa Beck has written a short article on analyst relations for the Washington Institute of Technology magazine. She explains how often a third-party industry analyst or firm will be referenced as unbiased persuasion to buy, sell, or invest and outlines some key myths in AR: Myth #1: A Sales Presentation can be used as an Industry Analyst…