Most people trying to reach a decision for a vendor, a product or a service will try to get at least a couple of third party opinions on the downsides
The second-most important pitch for start-ups, after the investor pitch, is the analyst briefing. These are the formal oral presentations which are more or less mandatory for any new solution
For two reasons: 1. To save money. 2. To get better results.
Services analysts are rapidly becoming major influencers in the telecoms and networking industries because they offer context and reassurance to managers in the business lines. It’s a strong parallel of the way
As part of the ongoing struggle to convince their management about the value of analyst relations, AR professionals often prove the effectiveness of their AR programmes by showing written research
Getting started with analyst relations can prove to be quite a challenge if a company does not have any previous experience in dealing with analyst companies. At this point it
Vendors are often surprised when top analysts move over to the supplier side. While it’s only human to be worried, there’s no cause for panic. It’s a common pattern: Gartner
When asked about analysts and analyst relations the reaction of technology vendors seems to be divided into two main groups. Those that believe that analyst relations is something a vendor
