Which Influencers Are Most Relevant?
One of the more common inquiries that Kea Company handles is “How can I know which analysts are most relevant? Should I focus on traditional influencers or put some effort toward these new style influencers?”
Announcing the 10 Outstandingly-Valuable Services Analysts
Over the last month Influencer Relations’ Analyst Firm Awards for 2014 have gone from successful to monumental.
Announcing the ten outstandingly-valuable services analysts
Over the last month Influencer Relations’ Analyst Firm Awards for 2014 have gone from successful to monumental. In every category, the growing centrality of cloud solutions means that analyst firms with a convincing leadership in the services space have pushed into every market niche. The conversation about has been huge, with 377,000 mentions in the week when…
Coffee Talk with Michael Myers
Listen back to our Coffee Talk with seasoned Analyst Relations professional Michael Myers from KPMG, who talks over his route into Analyst Relations and his views on the Analyst Relations Industry. Interested in joining the conversation? Join our LinkedIn group for in-house Analyst Relations professionals.
Analyst Relations Programs: The Top 5 Biggest Mistakes
5. Vendors approach analysts with an undifferentiated message and lack of thought in their vision and strategy. Downside – why should an analyst pay any attention to a boring, me too vendor, especially if the market is crowded and fragmented?
Did Apple and IBM Know Which Analysts Could Trash Share Prices? Do You?
You probably don’t know all the investor-savvy analysts pushing down tech share prices. Apple’s shocking $40bn share price fall in through September and mid-October wasn’t simply about actors’ privacy. And the $20bn wiped off IBM’s share price on October 18 wasn’t just about sluggish sales.
Influencer Relations Do’s and Don’ts: Have You Read Something Boring Today?
I bet you have – but since it was so boring you probably cannot remember what it was. Now turn the question around and ask yourself what you have written (or said) today that might have been pretty boring for someone else?
Analyst Relations – Nothing Start-ups Should Worry About. Or Should They?
It is a common belief that the playing field of analyst relations is reserved for the ‘big guys’ who are spending lots of money on their relationship with the analyst companies. And for the most part it is true that it is mostly established companies that have implemented structured analyst relations programs. For this reason…
