AR Classics: Get Ahead Of Analysts: The Murphy Approach

For several years in the 1990s I shared a household with an old golden retriever named Murphy. Murphy had ESP. He’d know exactly where one of us would want to

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Coffee Talk with Sanchit Vir Gogia

For this Coffee Talk we invited Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research, an independent IT & Telecom Research & Advisory firm. He also is the author

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How to slip up your pitch to analysts

Eight analysts and AR professionals made some great suggestions in the wake of my post on Seven mistakes that will kill your pitch to analysts. I though I’d share their ideas here. Lisa K Stapleton: I

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“I will do it myself.” – Why ‘Trial and Error’ is a Bad Idea in Analyst Relations.

If you think back on the many occasions when you’ve heard this phrase, or for that matter used it yourself – how many times has it been a good idea

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Talk to the Analyst: The Magic Quadrant and Tech Vendors (Part Four)

It is critical for Analyst Relations (AR) to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ for

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Coffee Talk with Dr. Efrem Mallach

For this Coffee Talk we’ve invited Kea Company’s own Efrem Mallach. Efrem Mallach, PhD, literally wrote the book on Analyst Relations. A quarter of a century ago, Win Them Over

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Which Influencers Are Most Relevant?

One of the more common inquiries that Kea Company handles is “How can I know which analysts are most relevant? Should I focus on traditional influencers or put some effort

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Announcing the 10 Outstandingly-Valuable Services Analysts

Over the last month Influencer Relations’ Analyst Firm Awards for 2014 have gone from successful to monumental.

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