This month’s issue of The Marketer includes an article which claims that analyst influence is falling. Influencer50’s Duncan Brown has the byline on the article, which unsurprisingly includes no detail to support the claim. As we commented in October, while this claim is bound to get headlines influencer50 doesn’t seem to have any research that…
There have been some major buyers and sellers of analyst firms’ stock in recent months. Mainly investors selling are simply cashing in their gains (At Jupiter, however, they are simply cashing in). The chart opposite shows Forrester’s stock up substantially, Gartner’s has risen massively while Jupiter’s price has halved. At both Gartner and Forrester, five…
There have been some major buyers and sellers of analyst firms’ stock in recent months. Mainly investors selling are simply cashing in their gains (At Jupiter, however, they are simply cashing in). The chart opposite shows Forrester’s stock up substantially, Gartner’s has risen massively while Jupiter’s price has halved. At both Gartner and Forrester, five…
We’re taking Blogger’s advice, and are starting to recommend that folk who read the blog on RSS do so through Feedburner. We understand that RSS technology is not perfect. Not every RSS reading software carries the pictures we upload. Furthermore, if we update posts [for example, we have been tagging up some articles] then they…
Analyst Relationship Audit (ARA) is a measurement for the progress of analyst relations programs. First developed in 2001, it involves a series of confidential interviews with analysts following a company’s peer group in order to determine the current level of relationships with the key analyst houses. The diagram here shows an example from an audit…
A new training course based on the new edition of Efrem Mallach’s book, Win Them Over, will run for the first time in Europe on Monday, February 19. The half-day event will be held at the London headquarters of Lighthouse Analyst Relations. You can book seats online. Dr. Mallach’s book was the first guide to…
There is no change in the top three of this month’s Services Index. Accenture is leading, with EDS and CSC playing catch up. Verisign has performed well this month, increasing its share of voice by 5 places and entering the top 20. It announced a new business structure which it believes will better accommodate its…
I’ll be mulling over three things over the weekend, and would love to hear your comments. Someone’s just pointed out to me that just over half of JupiterKagan’s analysts have official blogs, including their senior people. Yankee Group, perhaps their most direct competitor, has no official blogs at all. Who is making a mistake here?…