The IIAR’s new research on international AR has prompted an interesting question: how big are the analyst and analyst relations communities outside North America? It’s a useful question, because some
If the business model was broken then top analyst firms like Gartner and Forrester would underperform their competitors: that’s the key point underpinning our recent defence of analysts. In fact,
Industry analysts don’t need to have more industry experience than their clients – any more than accountants, management consultants or any other professionals – in order to add value. James
Where do analyst firms get their money from? As this chart shows, there’s a big difference between different firms, and many people assume that has an impact on independence. On
A new benchmarking study of business-to-business vendors in North America shows very different responses to the recession. 44% of firms will cut marketing while 31% will increase by more. Former
The first issue of PAC in Focus seems to have gone down well, since the newsletter from PAC is now on a quartely schedule. I always feel that AR managers
Tekrati founder Barbara French and Forrester’s Kevin Lucas have different views on the alignment of AR to sales. Forrester argues that even though many AR professionals say that their focus
Pierre Audoin Consultants (PAC), one of Europe’s oldest analyst and consulting companies, is increasingly under the spotlight as it expands from its French and German heartlands. The IIAR interviewed PAC
