Our friends at Influencer50 said in a recent post that awareness is a mistaken measure to focus on, especially for larger firms. Often major players have high awareness by default,
In the follow-up to our post on high costs of analysts as speakers, there’s been a good follow-on question. If analysts’ managers don’t want analysts there, then there’s an opportunity
You’ve got two high-powered speaking slots to fill at your company’s major event. Why not help the profile of the AR team by getting the gaps in the roster from
The growth of free and freemium analyst research is a fascinating development. In a way, it’s an acceleration of what we’ve seen in the analyst industry, previously, in the form
Rich Sturm, CEO and founder of Enterprise Management Associates, and I have been discussing a recent article in which I point out that most analyst firms get a third of
Show me the money! AR professionals need to start talking more about changes on the industry side, on the analysts’ side. How things are changing for analysts – as businesses
Duncan Chapple and Marius Jost discuss how analyst firms are changing in a recently-recorded podcast. In the mp3 recording, the two former analysts discuss what what means for the way
Each year February Lighthouse’s Advisor Spotlight webinar discusses Burton Group. A few years ago Burton started to to be seen as one of the analyst firms to watch, winning it
