Influence
Research firm Vanson Bourne is asking its friends and contacts to add their voices to a campaign asking the UK government to aid charities whose funds have been frozen in Iceland.We’re happy to bring their message to a wider audience. They say that viral emails can work – please help to prove this can work…
One of the most easily available ‘rankings’ of industry analysts mistakenly focusses on a subset of analysts whose most common feature is that IIAR members find them easy to work with. The All The Analyst (ATA) Analyst Web Rankings encourage less experienced AR managers to focus on vendor-funded analysts. As a result, more strategic AR…
The new Microsoft emails uncovered in the ‘Vista Capable’ dispute illustrate the firm’s thoughtful and analyst-driven approach to analyst relations. CNET open source blogger Matt Asay has written about the analyst relations strategies used by Microsoft with Gartner over Vista: perhaps the single analyst interaction with the greatest potential RoI.
QAD is the biggest gainer in this month’s edition of the Lighthouse Software Index. The firm is up 17 positions this month and has just announced the availability of QAD Automotive On Demand solution. In the high profile zone, VMware has moved up 2 spots and is now ranked 4th. The firm has announced another…
How can Analyst Relations professionals plan at the start of a recession? Our advice is: expect a very uneven dip, with a recession in some of the western economies being balanced by growth in developing markets. The long-term growth in the value of the US dollar is partly engineered by overseas national banks to constrict…
Fujitsu is the highest profile gainer this month. It impressed analysts this month and increased analyst coverage by holding its annual analyst day. Analysts agree that Fujitsu is more focused and organized as a firm with a global strategy and is 1st position this month. Nintendo is the biggest gainer this month in the Lighthouse…
Our Credo series on relationship management fundamentals gets on to the issue of timing this month: it’s an issue that should give some readers quite a few reasons to think. Relationship managers should ensure that the timing used in bringing up issues with analysts has to be determined by the relationship with, and needs of,…
CompuCom and PA Consulting are the biggest gainers this month as both firms have moved up 9 ranks. CompuCom which has gained analyst focus by unveiling its new Enterprise Solutions Center aimed at providing next-generation technology solutions is now ranked 37. The launch of the new DS2 initiative for reducing the time to market for…