The four most frequently used methods of evaluating analyst relations have very different uses: some primarily measure the firm’s overall performance rather than that of the AR team; other give specific guidance on how to reallocate effort for maximum effect. In a Lighthouse research project summarised in January’s webinar (on Thursday the 29th), we have…
Accenture is the star of this month’s Lighthouse Outsourcing Index. The firm has been been named the second-most-admired company in contract management by the International Association for Contract & Commercial Management (IACCM) and focus on its UK business by IDC has helped it to gain 11% analyst focus and move up 2 positions. The firm…
Ericsson sees the highest profile jump this month as it moves up 2 places to the 4th spot. Ericsson just received the TelcoTV Vision Award. It’s improvement in ranking is also due to coverage of its subsidiary Redback Networks. O2 which has claimed to enhance the mobile internet experience of its users has also gained…
Research firm Vanson Bourne is asking its friends and contacts to add their voices to a campaign asking the UK government to aid charities whose funds have been frozen in Iceland.We’re happy to bring their message to a wider audience. They say that viral emails can work – please help to prove this can work…
Most AR teams fail to link operations to strategy and, as a result they end up doing the wrong things – but increasing efficiently. By focussing on improving operational outputs only, AR managers turn their attention away from hard-to-shift analysts who advise their clients, and focus on easily swayed analysts who are often funded by…
One of the most easily available ‘rankings’ of industry analysts mistakenly focusses on a subset of analysts whose most common feature is that IIAR members find them easy to work with. The All The Analyst (ATA) Analyst Web Rankings encourage less experienced AR managers to focus on vendor-funded analysts. As a result, more strategic AR…
The new Microsoft emails uncovered in the ‘Vista Capable’ dispute illustrate the firm’s thoughtful and analyst-driven approach to analyst relations. CNET open source blogger Matt Asay has written about the analyst relations strategies used by Microsoft with Gartner over Vista: perhaps the single analyst interaction with the greatest potential RoI.
QAD is the biggest gainer in this month’s edition of the Lighthouse Software Index. The firm is up 17 positions this month and has just announced the availability of QAD Automotive On Demand solution. In the high profile zone, VMware has moved up 2 spots and is now ranked 4th. The firm has announced another…