The biggest improvement in rank in 2008 has been made by Embarq which improved its ranking from 56 to 41. One major reason for this upward movement is its announcement to merge with CenturyTel and it would be interesting to see how Embarq ranks a year from now when the hype of the merger settles…
Where do analyst firms get their money from? As this chart shows, there’s a big difference between different firms, and many people assume that has an impact on independence. On average, analyst firms get 37% of their revenue from vendors. However, the data are not normally distributed.
Salesforce.com and VMware have both moved up to the top 5 positions this year. Strategic acquisitions and user conferences have improved the score of salesforce.com in our index and it’s placed at the 4th spot. VMware has moved up 5 positions since January 2008 and is now at the 5th spot this month. Its reputation…
Our credo series seems topical this month. Analysts turn over in their research areas less frequently than analyst relations professionals, even if they change firms. They have long memories too. If you want to shift analysts’ opinions in your direction, then you need to be committed to a sustained and increasing effort to meet analysts’…
The year 2008 has seen Apple move up 4 positions and starts the new year placed at the 4th spot. Analyst coverage of the firm has improved thanks to the new 3G version of its iPhone and improved MacBooks lineup. Lenovo which received a boost due to its launch of its IdeaPad netbook series and…
I’ve been chatting over an interesting question with Aaron Koh, Social Media Consultant with Brandtology (and an alumnus of EastWest PR): do Analysts consider the social media space as another dimension for their research? For example, mentioned Aaron, “when I dealt with IDC for Enterprise IT clients, they spoke to vendors about the future of…
This month Lighthouse will be presenting the index in a slightly different manner. We will compare the rankings of the firms with what they were exactly a year ago instead of where the firms stood last month. The graph on the right shows how the ranking of firms have changed over the past 1 year…
Bain & Company has made the biggest improvement in this month’s Systems Integration/Consulting Index. The firm has expanded its focus on the Russian and Middle Eastern markets and has improved its ranking by 2 positions. Fujitsu Services, which has been declared a winner at the IT Service Management Forum has moved up by 1 position…