Salesforce.com and VMware have both moved up to the top 5 positions this year. Strategic acquisitions and user conferences have improved the score of salesforce.com in our index and it’s

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Credo 9: Seven reasons why committment drives AR success, but needs to increase

Our credo series seems topical this month. Analysts turn over in their research areas less frequently than analyst relations professionals, even if they change firms. They have long memories too.

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The year 2008 has seen Apple move up 4 positions and starts the new year placed at the 4th spot. Analyst coverage of the firm has improved thanks to the

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I’ve been chatting over an interesting question with Aaron Koh, Social Media Consultant with Brandtology (and an alumnus of EastWest PR): do Analysts consider the social media space as another

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This month Lighthouse will be presenting the index in a slightly different manner. We will compare the rankings of the firms with what they were exactly a year ago instead

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Bain & Company has made the biggest improvement in this month’s Systems Integration/Consulting Index. The firm has expanded its focus on the Russian and Middle Eastern markets and has improved

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A new benchmarking study of business-to-business vendors in North America shows very different responses to the recession. 44% of firms will cut marketing while 31% will increase by more. Former

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Alltel has jumped up 10 positions this month to be ranked as the biggest mover in the Lighthouse Telecoms Index. The firm has added a million gross customers for the

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