Industry analysts don’t need to have more industry experience than their clients – any more than accountants, management consultants or any other professionals – in order to add value. James
Our Outsourcing Index was launched in July 2008 and this month we will be tracking the changes that have occurred in the rankings of the firms since then. The star
The biggest improvement in rank in 2008 has been made by Embarq which improved its ranking from 56 to 41. One major reason for this upward movement is its announcement
Where do analyst firms get their money from? As this chart shows, there’s a big difference between different firms, and many people assume that has an impact on independence. On
Salesforce.com and VMware have both moved up to the top 5 positions this year. Strategic acquisitions and user conferences have improved the score of salesforce.com in our index and it’s
Our credo series seems topical this month. Analysts turn over in their research areas less frequently than analyst relations professionals, even if they change firms. They have long memories too.
The year 2008 has seen Apple move up 4 positions and starts the new year placed at the 4th spot. Analyst coverage of the firm has improved thanks to the
I’ve been chatting over an interesting question with Aaron Koh, Social Media Consultant with Brandtology (and an alumnus of EastWest PR): do Analysts consider the social media space as another
