Our friends at Influencer50 said in a recent post that awareness is a mistaken measure to focus on, especially for larger firms. Often major players have high awareness by default, so they need to focus on favourability rather than awareness. However, awareness can differ widely – even for major firms. Because awareness is a precondition…
In the follow-up to our post on high costs of analysts as speakers, there’s been a good follow-on question. If analysts’ managers don’t want analysts there, then there’s an opportunity for price-gouging. However, what does it mean for a vendor’s relationship with analyst firms? If analyst firms don’t want their analysts being used as speakers,…
Informatica is the star performer this month as it jumps up an astonishing 19 positions this month. The firm’s score in the index has more than doubled this month as analysts focus on its acquisition of Applimation. The jump has also helped Informatica gain an entry in the top 25 this month. Open source database…
You’ve got two high-powered speaking slots to fill at your company’s major event. Why not help the profile of the AR team by getting the gaps in the roster from the analyst community? Even better, why now cut down the travel costs by using the same top analyst to do both 45 minute talks? But…
Dell is the most high profile mover this month. Rated as one of the top 3 semiconductor consumer it has moved up to the second spot this month. The firm has announced new mini-notebook/netbook to help maintain its sales growth in what is seen as an increasingly challenging environment. Toshiba which has announced the acquisition…
The most high profile gainer this month is Unisys which has moved to the 5th spot this month. The firm has been awarded CMMI certifications at four software development and applications services support facilities and an IDC study has rated it as one of the top BPO vendor. BearingPoint has also moved up 4 positions…
The growth of free and freemium analyst research is a fascinating development. In a way, it’s an acceleration of what we’ve seen in the analyst industry, previously, in the form of White Papers. Often White Papers were working well for both analysts and vendors. Increasingly it’s fascinating to see this kind of snowballing development, particularly…
The biggest gainer in this bi-monthly edition of the Lighthouse SI and Consulting Index is Satyam. The buzz associated with the Satyam saga has resulted in the firm earning a mention in every Lighthouse Services related index for the past two months. Hopefully the subsiding media hype will help it to lose some of this…