A new benchmarking study of business-to-business vendors in North America shows very different responses to the recession. 44% of firms will cut marketing while 31% will increase by more. Former Gartner country manager Ally Motz writes that “the average spend changes for the entire group was actually slightly positive, increasing by 0.4% – especially on…
Alltel has jumped up 10 positions this month to be ranked as the biggest mover in the Lighthouse Telecoms Index. The firm has added a million gross customers for the fourth consecutive quarter and is now ranked 27th. Deutsche Telekom has also gained 2 positions and has managed to enter into the top 25 this…
The first issue of PAC in Focus seems to have gone down well, since the newsletter from PAC is now on a quartely schedule. I always feel that AR managers should pay special attention to the newslatters from analyst firms when looking for models for the newsletters they want to send to analysts.
Entrust is the biggest gainer this month in the Lighthouse Software Index and is ranked 35th this month. Its ‘IdentityGuard’ solution is a finalist in 2009 SC Awards and has resulted in the firm racing up 23 positions. Autonomy, a leader in enterprise search and other infrastructure software, has also moved up 4 positions. The…
Tekrati founder Barbara French and Forrester’s Kevin Lucas have different views on the alignment of AR to sales. Forrester argues that even though many AR professionals say that their focus is facilitating sales, instead their goal should be whatever the business finds to be of value: that could be sales, or not.
Oce has moved up 7 positions this month to earn a spot in the top 25 firms listed in the Systems Index. It has won praise for its recently launched ColorWave 600 and has nearly doubled its analyst score over the last monthadn therefore is the biggest gainer this month. Xerox has also moved up…
Convergys is the biggest gainer in this month’s Services Index. The firm has won speech technology excellence awards for its SpeechPort and Intervoice Voice Portal. It has also been mentioned as a niche player in the “Magic Quadrant for Contact Center Infrastructure, Worldwide” report for its Intervoice product. This has helped the firm move up…
Pierre Audoin Consultants (PAC), one of Europe’s oldest analyst and consulting companies, is increasingly under the spotlight as it expands from its French and German heartlands. The IIAR interviewed PAC this week, and Lighthouse is taking a more critical look at the firm in our webinar on December 18th.