Should mid-market firms use junior AR staff?
Following on from my post yesterday, in which I said that larger firms and PR agencies ca usefully combine senior and junior AR staff,…
Should you be hiring junior people for analyst relations outreach?
When hiring analyst relations team members, should firms look for senior or junior staff? That’s the question I’ve been evaluating recently in a discussion…
Why measure analyst mindshare?
In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:-…
Five dumb mistakes with AR metrics
When it comes to aligning analyst relations resources most effectively, many professionals don’t know where to start. Many firms have little active, conscious, alignment…
Effective AR accelerates revenue growth
Industry analyst firms, like Gartner, AMR, Forrester, and Ovum represent a multi-billion dollar market of specialist advisory firms that consult to large enterprises on…
Four myths about analyst relations briefings
Melissa Beck has written a short article on analyst relations for the Washington Institute of Technology magazine. She explains how often a third-party industry analyst or…
Singapore course: our largest yet
We are holding our foundation course in Singapore, Influencing Industry Analysts, on Monday 15th August 2005. This is the first level of four courses…
AR classics: Developing an Ideal "Analyst Relations Process Model"
We continue to campaign about the need for an “Analyst Relations Process Model”. The basic idea is that there are five key activities in…
You’ll Never Do Research in This Town Again
Today’s New York Times has a further installment on the dispute the Altera which wrote about on Wednesday. Thanks to John Sun at Mobile…
Kable’s Ideal Government Project
Kable, the European analyst house focussed on the public sector, is continuing with The Ideal Government Project. I seem to recall that originally it…
Mobile Analyst Watch launches
Most blogs fail to get past the first ten postings, but Mobile Analyst Watch is now up and walking. Silicon Valley geek John Sun…
AR Classics: How AR makes firms grow 280% faster
Our annual Analyst Attitude Survey benchmarking study shows how the key principles of analyst relations success are the same in many tech markets, but…