Meton becomes Experton
META refugees Meton Group have rebranded, as we anticipated in a post last week, under threat from Gartner’s lawyers. Today the firm is announcing…
Analyzing the Analysts – It’s that time again!
Each summer Lighthouse does a major update of its analysis of the analyst industry. I’m working with my colleague Ahmed Waqas on the project,…
Gartner hits Meton with legal action
Gartner, aided by what legally remains of META, has won a provisional order in the Hamburg regional court against Meton Group. Amongst other things,…
Mako Analysis puts down roots
Mobile data specialist Mako Analysis is approaching its second birthday. Mako is a great example of the ‘Analyst Firm Cycle’: the process through which…
Identifying the influential analysts
As even IDC admits in a recent article, analysts’ research and advisory work isn’t the only influence on buyers. However, analysts are the key…
A glimpse into Gartner’s vendor product strategy
Gartner’s Robin Kranich is speaking to Lighthouse and similar folk about the firm’s product strategy. As former analysts, we have seen how our own…
Weber Shandwick on analyst relations
Weber Shandwick has published an article outlining five practical steps for navigating the world of AR: Build a rigorous contact strategy and plan Nominate…
Some analysts’ perspectives on briefings
UK media relations company Rainier PR has just published a useful note on analyst relations in its series ‘PR White Papers’. The paper summarizes…
Analyst off-shoring accelerates
We were lucky enough to have the CEO of RocSearch, one of India’s fast-growing technology business research firms, come in to Lighthouse’s London office…
Should mid-market firms use junior AR staff?
Following on from my post yesterday, in which I said that larger firms and PR agencies ca usefully combine senior and junior AR staff,…
Should you be hiring junior people for analyst relations outreach?
When hiring analyst relations team members, should firms look for senior or junior staff? That’s the question I’ve been evaluating recently in a discussion…
Why measure analyst mindshare?
In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:-…