A glimpse into Gartner’s vendor product strategy
Gartner’s Robin Kranich is speaking to Lighthouse and similar folk about the firm’s product strategy. As former analysts, we have seen how our own…
Weber Shandwick on analyst relations
Weber Shandwick has published an article outlining five practical steps for navigating the world of AR: Build a rigorous contact strategy and plan Nominate…
Some analysts’ perspectives on briefings
UK media relations company Rainier PR has just published a useful note on analyst relations in its series ‘PR White Papers’. The paper summarizes…
Analyst off-shoring accelerates
We were lucky enough to have the CEO of RocSearch, one of India’s fast-growing technology business research firms, come in to Lighthouse’s London office…
Should mid-market firms use junior AR staff?
Following on from my post yesterday, in which I said that larger firms and PR agencies ca usefully combine senior and junior AR staff,…
Should you be hiring junior people for analyst relations outreach?
When hiring analyst relations team members, should firms look for senior or junior staff? That’s the question I’ve been evaluating recently in a discussion…
Why measure analyst mindshare?
In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:-…
Five dumb mistakes with AR metrics
When it comes to aligning analyst relations resources most effectively, many professionals don’t know where to start. Many firms have little active, conscious, alignment…
Effective AR accelerates revenue growth
Industry analyst firms, like Gartner, AMR, Forrester, and Ovum represent a multi-billion dollar market of specialist advisory firms that consult to large enterprises on…
Four myths about analyst relations briefings
Melissa Beck has written a short article on analyst relations for the Washington Institute of Technology magazine. She explains how often a third-party industry analyst or…
Singapore course: our largest yet
We are holding our foundation course in Singapore, Influencing Industry Analysts, on Monday 15th August 2005. This is the first level of four courses…
AR classics: Developing an Ideal "Analyst Relations Process Model"
We continue to campaign about the need for an “Analyst Relations Process Model”. The basic idea is that there are five key activities in…