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Influencer Relations
  • 4. Align, track & educate

    Are you improving your AR results faster than your competitors?

    ByMartin Tilling August 12, 2008September 10, 2014

    As readers of this blog will know, analysts’ awareness of solution providers is a powerful predictor of how likely you are to be recommended by them (since awareness comes before favourability). One key aspect of this important question is how your awareness with analyst firms is changing over time and how your firm rates against…

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  • 1. Identify & Evaluate

    PAC – expanding repertoire, expanding client base – coming of age?

    ByMartin Tilling August 11, 2008July 10, 2019

    Now 30 years since its foundation, Pierre Audoin Consultants has come a very long way forward and reached around the globe with their proposition of local and global research and consulting on a wide range of IS markets. If you were to use a cagr calculator with the statistics you see in the news these…

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  • 1. Identify & Evaluate | Develop AR

    Why Gartner surged 30% after a year underwater

    ByDuncan Chapple August 8, 2008September 19, 2008

    Lighthouse’s August webinar discusses recent changes at Gartner. As this chart shows, Gartner’s stock has underperformed NASDAQ for most of the last year. But over the last month the firm’s shares have soared 25% (by an odd coincidence, most of this growth was prior to the release of the firm’s H2 results on July 30,…

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  • 3. Engage & Influence

    HCL gains ground in the Lighthouse Outsourcing Index

    ByMartin Tilling August 7, 2008December 19, 2008

    HCL is the biggest month on month gainer this month in the new Lighthouse Outsourcing Index. The firm has benefited from analyst focus on its announcement to buy Liberata and has gained 5 positions this month. HCL is now ranked at the 14th spot. The other notable gainer this month is ACS, which incidentally also…

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  • 1. Identify & Evaluate | Develop AR

    IIAR criticism brings concession from IDC Insights

    ByDuncan Chapple August 7, 2008

    Kudos to the Institute for Industry Analyst Relations for persuading IDC’s Insights businesses to stop demanding sales lead information from companies wanting to brief Insights analysts. In a recent post on the IIAR’s blog,one IIAR board member noted how the IDC units were requesting information that was not relevant to the briefing process. David had…

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  • 1. Identify & Evaluate

    Forrester buys Jupiter: sign of recession, not business as usual

    ByDuncan Chapple August 5, 2008September 3, 2008

    $23 million plus some debt seems like a small price to pay for Jupiter Research, once one of the bigger names in the analyst industry. It should help Forrester’s stock price to continue its upward curve, which has seen it rise from $26 in April to $34 today. However, it’s also an end for Jupiter….

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  • 3. Engage & Influence

    BT Global Services moves up in the Lighthouse Services Index

    ByDuncan Chapple August 5, 2008August 12, 2008

    The biggest gainer in this month’s Services Index is Softtek which shot up 12 positions and is now ranked at the 42nd. The firm which, claims to be the biggest private IT service provider in Latin America, has been awarded the SAP PartnerEdge Quarterly Performance Award. In the high profile zone of the top 25…

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  • Cornerstone | Develop AR

    Credo 7: Different solutions need different AR approaches

    ByDuncan Chapple August 4, 2008February 28, 2020

    Our Credo series on AR principles comes into the final stretch with our seventh belief: different analyst relations approaches are effective for different ICT solutions, even from the same vendor. The key variables here are the impact of analysts on the firm’s ability to grow profits, and how prepared each business unit is to support…

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