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Influencer Relations
  • 1. Identify & Evaluate | Develop AR

    Third Parties’ Influence on Sales in the Enterprise Software Market

    ByDuncan Chapple February 15, 2007

    I’ve recently been discussing analyst relations with Hans Moonen, a researcher working for the Rotterdam School of Management. Hans’ paper on Third Parties’ Influence on Sales in the Enterprise Software Market is a useful survey that discusses both the impact that analysts have on new product development and also discussed what happens when analysts attack….

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  • 3. Engage & Influence

    Canon enters the top 10 in this month’s Systems Index

    ByDuncan Chapple February 13, 2007

    There has been some changes in this month’s Systems Index. The big guns still occupy the top three spots i.e. IBM, Intel and Dell. But Apple and AMD have both made good gains in the top ten, each improving by two places. Sun Microsystems has dropped two spots finishing in ninth position. Canon has been…

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  • Develop AR

    How useful are analyst firms, and how are they used?

    ByDuncan Chapple February 12, 2007September 20, 2014

    One of the few academic papers discussing analyst influence was published at UCLA’s Anderson school of management in the summer of 2002. Sadly, the paper’s not been widely cited; I wouldn’t have come across it had I not been studying in an Anderson summer school that year. In the research, David Firth and E. B….

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  • 3. Engage & Influence

    Lighthouse aids clients hit by blackout

    ByDuncan Chapple February 12, 2007

    Lighthouse’s London office is offering hot-desking space to clients affected by the power blackout in central London. Just give us a call to book a place. Both the City of London and the City of Westminster are affected, mainly in the area between Waterloo Bridge and Blackfriars Bridge. The cause is a flood near The…

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  • 1. Identify & Evaluate

    Large shareholders have more power at Gartner

    ByDuncan Chapple February 11, 2007

    Thanks to Carter, and others, who have asked for a clearer punchline to my comment on Gartner and Forrester’s ownership. Rather than ask you to read between the lines, I should point out what these observations suggest to me. 1. First, it’s unusual. The ownership of large firms tends to be less concentrated than the…

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  • Develop AR | Prioritize

    Outsell’s guide to the AR scene is one of the best

    ByDuncan Chapple February 9, 2007April 29, 2008

    Over the last few weeks we’ve been hearing what people think about Outsell’s new paper on the analyst relations area. In 24 tightly-argued pages, the paper explains the rationale for analyst relations, describes the AR community in depth, the evolution of AR since the 1970s, the networks of AR services firms (including Lighthouse) and makes…

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  • 2. Drive and Determine Goals | 4. Align, track & educate

    More fiction from influencer50?

    ByDuncan Chapple February 8, 2007March 18, 2008

    This month’s issue of The Marketer includes an article which claims that analyst influence is falling. Influencer50’s Duncan Brown has the byline on the article, which unsurprisingly includes no detail to support the claim. As we commented in October, while this claim is bound to get headlines influencer50 doesn’t seem to have any research that…

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  • 1. Identify & Evaluate

    Gartner ownership more concentrated than Forrester’s

    ByDuncan Chapple February 7, 2007

    There have been some major buyers and sellers of analyst firms’ stock in recent months. Mainly investors selling are simply cashing in their gains (At Jupiter, however, they are simply cashing in). The chart opposite shows Forrester’s stock up substantially, Gartner’s has risen massively while Jupiter’s price has halved. At both Gartner and Forrester, five…

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