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Influencer Relations
  • 1. Identify & Evaluate

    Gartner ownership more concentrated than Forrester’s

    ByDuncan Chapple February 7, 2007

    There have been some major buyers and sellers of analyst firms’ stock in recent months. Mainly investors selling are simply cashing in their gains (At Jupiter, however, they are simply cashing in). The chart opposite shows Forrester’s stock up substantially, Gartner’s has risen massively while Jupiter’s price has halved. At both Gartner and Forrester, five…

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  • 3. Engage & Influence

    Using Feedburner for our RSS feed

    ByDuncan Chapple February 7, 2007April 1, 2016

    We’re taking Blogger’s advice, and are starting to recommend that folk who read the blog on RSS do so through Feedburner. We understand that RSS technology is not perfect. Not every RSS reading software carries the pictures we upload. Furthermore, if we update posts [for example, we have been tagging up some articles] then they…

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  • Auditing the rapport in your analyst relationships
    4. Align, track & educate | Prioritize

    Auditing the rapport in your analyst relationships

    ByDuncan Chapple February 6, 2007February 14, 2011

    Analyst Relationship Audit (ARA) is a measurement for the progress of analyst relations programs. First developed in 2001, it involves a series of confidential interviews with analysts following a company’s peer group in order to determine the current level of relationships with the key analyst houses. The diagram here shows an example from an audit…

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  • Develop AR

    Efrem Mallach introduces new course to Europe

    ByDuncan Chapple February 5, 2007

    A new training course based on the new edition of Efrem Mallach’s book, Win Them Over, will run for the first time in Europe on Monday, February 19. The half-day event will be held at the London headquarters of Lighthouse Analyst Relations. You can book seats online. Dr. Mallach’s book was the first guide to…

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  • 3. Engage & Influence

    Verisign moves most in this month’s Services Index

    ByDuncan Chapple February 5, 2007

    There is no change in the top three of this month’s Services Index. Accenture is leading, with EDS and CSC playing catch up. Verisign has performed well this month, increasing its share of voice by 5 places and entering the top 20. It announced a new business structure which it believes will better accommodate its…

    Read More Verisign moves most in this month’s Services IndexContinue

  • 3. Engage & Influence

    Verisign moves most in this month’s Services Index

    ByDuncan Chapple February 5, 2007

    There is no change in the top three of this month’s Services Index. Accenture is leading, with EDS and CSC playing catch up. Verisign has performed well this month, increasing its share of voice by 5 places and entering the top 20. It announced a new business structure which it believes will better accommodate its…

    Read More Verisign moves most in this month’s Services IndexContinue

  • Blogs

    The things to ponder over the weekend

    ByDuncan Chapple February 2, 2007

    I’ll be mulling over three things over the weekend, and would love to hear your comments. Someone’s just pointed out to me that just over half of JupiterKagan’s analysts have official blogs, including their senior people. Yankee Group, perhaps their most direct competitor, has no official blogs at all. Who is making a mistake here?…

    Read More The things to ponder over the weekendContinue

  • Develop AR

    AR Institute expands analyst web listings

    ByDuncan Chapple February 1, 2007

    The Institute of Industry Analyst Relations website is expanding its catalogue of analyst firm website and blogs. The listing of firms is here, while the directory of analysts’ blogs is on this page. Lists like this are rarely complete, and readers can help by telling the IIAR which firms and blogs are not yet included….

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