The 2018 Global Analyst Firm Awards have superseded the post below. Gartner and Forrester’s leadership is no surprise, but IDC has won back third place in the 2017 Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum also rose substantially in 2o16, rounding out the top six. In 2016’s awards,…
I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good…
Thought leaders are characterised by thinking differently about important issues. Martin Luther King was a thought leader – his vision of a society where whites and blacks could live together changed the rules of thinking and behaviour in American society. The British nurse Florence Nightingale was a thought leader. She changed the 19th-century philosophy in…
A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between…
The economic theory, and also the lay opinion, that whatever goods and services are provided, they must be paid for by someone – i.e. you don’t get something for nothing. The phrase is also known by the acronym of ‘There ain’t no such thing as a free lunch’ – tanstaafl. What is wrong with this…
Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. When asked what inhibitions vendors faced getting their message across to the analyst community answers focused around too much choice. Results are that vendors are showing a general lack of knowledge about the…
How do you measure whether clients are happy with your service? Do we need a matrix to make sure we make it all visible, or can we just conclude that when you ask the question their response has to speak for itself?
Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events; Capgemini, AR knowledge management; Wipro,…