What a difference a year makes. In 2008 Forrester was the winner of the Analyst Firm of the Year award. However, since then we’ve seen a different tone to the conversation about Forrester: while praise for Forrester’s analysts continues, vendors’ dissatisfaction with the firm seems to be rising, especially in Europe.
If you are planning to be at the Forrester IT Forum EMEA in Berlin next week, and are interested in finding out more about the IIAR and networking with your peers, we will be holding an informal breakfast meeting from 08:00 a.m. CET on Wednesday June 3rd at the Maritim Hotel. If you would like…
The news of Sun’s acquisition by Oracle has put the spotlight on mySQL which is the most high profile gainer this month. Touted as the world’s most widely used open source database system it will be interesting to see how Oracle aligns mySQL alongside its own database system. This acquisition has helped improve the score…
The biggest gainer this month is the semiconductor designing and manufacturing firm Freescale which has moved up 7 positions. The firm has been named as one of the 2009 World’s Most Ethical Companies by the Ethisphere Institute. The firm’s improved position in the index also stems from analyst focus on its communication processors which aim…
Getronics, which has moved up 8 positions this month, is the biggest gainer this month in the Lighthouse Services Index. The firm is facing tough times and is planning to axe about 1400 jobs to remain competitive. Verisign which has announced a new Certificate Discovery Module has also moved up 5 positions this month. TietoEnator…
AR managers need to quit whining about Forrester’s role based research. To make progress, start speaking about the success imperatives its role-based research is founded on. It’s been more than two years since Forrester started the series of focus groups that identified the success imperatives. They gathered together people in each of the roles that…
This month’s IIAR forum will discuss ‘AR in a credit crunch’ (details below). It’s notable that the panelists aren’t AR managers, but analysts. It reflects the widespread expectation that professionals have to focus on presenting the value they add to others, especially in terms of attracting, retaining and developing clients relationships. I chaired a similar…
In one scene of ‘What Women Want‘, a recovering chauvinist advises a colleague about her relationship: “I mean, you’re either interesting or you’re not. Ask him to decide.” The same dilemma, and same guidance, faces managers who invite analysts to briefing events and get invoices in return. AR professionals need to push back against firms…