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  • 3. Engage & Influence

    Red Hat moves up in the Lighthouse Software Index

    ByDuncan Chapple June 29, 2009June 18, 2022

    The most high profile gainer this month is Red Hat which is up 3 positions and is ranked 11th this month. The firm’s enterprise Linux has been recognized as one of the most innovative product by Network Products Guide. Moreover, its challenge to Microsoft is a sign of its growing confidence in its products and…

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  • 4. Align, track & educate | Prioritize

    Avoidance, bias and insularity are top challenges with AR measurement

    ByDuncan Chapple June 23, 2009

    What are the top errors made by AR teams trying to develop measurements and integrate them into balanced scorecards? Carter and Dave have some suggestions, but while they certainly picks up on challenging aspects of measurement, I’m not sure if they are all mistakes – let alone the most serious mistakes. To pick up on…

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  • 3. Engage & Influence

    Dell edges out Intel, as Panasonic zooms up Lighthouse Systems Index

    ByDuncan Chapple June 16, 2009

    The most high profile gainer this month is Dell which edged out Intel to claim the number 2 post in this month’s edition of the Lighthouse Systems Index. the firm has been ranked number one in the Corporate Sustainability Index (CSI) which measures the environmental initiatives of 40 companies in the IT and Telecoms sector….

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  • 3. Engage & Influence

    Unisys & Convergys gain in the Lighthouse Services Index

    ByDuncan Chapple June 8, 2009

    The high profile gainer this month is Unisys which has moved up 2 positions to the 5th spot. The firm has announced a new outsourcing agreement with Hertz as well as a new offering to help reduce support costs for its clients. The biggest gain is in the score of NextiraOne which has moved up…

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  • 3. Engage & Influence

    Accenture, Cognizant & Atos rise in Lighthouse’s Outsourcing Index

    ByDuncan Chapple June 4, 2009June 3, 2009

    The most high profile gainer in this edition of the Lighthouse Outsourcing Index is Accenture which has moved up 2 positions and is now ranked 3rd. Considered to be one of the top vendor for application outsourcing the firm has also come under the spotlight as analysts try to determine the impact of recession on…

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  • Four steps to successful spoken word audits
    4. Align, track & educate | 6. Features

    Four steps to successful spoken word audits

    ByEfrem Mallach June 3, 2009September 4, 2018

    “You can’t manage what you can’t measure,” so corporate management always wants to measure analyst relations. It’s easy to count briefings and such, but that misses the point. One should audit results, not effort. The result you want, of course, is a shift in your favor (or favour, for the Brits reading this) in analyst…

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  • 3. Engage & Influence

    Content Marketing: Thought Leadership in a Web 2.0 World

    ByDuncan Chapple June 2, 2009June 2, 2009

    We’re recommending that readers register for an upcoming web seminar presented by Velocity Partners (the firm of Lighthouse board member Stan Woods) with B2B Marketing Magazine. It’s on Wednesday, 3rd June 2009 at 3:30pm London time. Stan writes that the webinar “takes you on a rather fast-paced tour of the single most important discipline in…

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  • 3. Engage & Influence

    Verizon moves up in the Lighthouse Telecoms Index

    ByDuncan Chapple May 31, 2009May 31, 2009

    The highest profile gainer this month is Verizon which moved up 2 positions to the 4th spot. Analyst focus on the Verizon selling off most of its business in the rural areas to Frontier Communications has helped it make this move up in the index this month. T-Mobile is also one of the most prominent…

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