Ed Gyurko on misunderstandings and tactics with Gartner’s Magic Quadrant

In the second of two podcasts Ed Gyurko, European analyst relations manager at Tech Mahindra discusses the Gartner Magic Quadrant with Duncan Chapple, managing director of Lighthouse Analyst Relations.

In this conversation, Gyurko explains the conversations he had with analysts and AR professionals while researching the Magic Quadrant for an IIAR white paper. He found that, although the MQ is one of the most famous research documents, there are many misunderstanding about the MQ which prevents companies for working effectively with Gartner.

Ed goes into more depth about the shared insights and misunderstandings uncovered by his research for the IIAR.

Click on the widget below to listen; we’re hoping to ‘scrub’ the file soon to get better sound quality, but we wanted to share it as soon as possible..

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