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Influencer Relations
  • 1. Identify & Evaluate | Develop AR

    Five innovations define multi-vendor briefing days

    ByDuncan Chapple April 4, 2007

    Some folk think we are over-impressed by the novelty of Forrester’s move towards multi-vendor briefing days. Thanks to Barbara for her comment: “I’m surprised that you don’t see the Forrester Briefing Day program pretty much as an analyst implementation of a vendor AR briefing day.I don’t see much common ground with the 3rd party multi-client/multi-analyst…

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  • 3. Engage & Influence

    Communicating in the face of recession: Free call on Wednesday, April 11

    ByDuncan Chapple April 3, 2007

    In the last five weeks, most of the world’s technology and telecom markets have experienced a fall. In a free conference call next Wednesday, April 11, we will discuss what the threat of recession means for technology solutions providers and their AR directors. Lighthouse’s clients report that many buyers have become notably more cautious over…

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  • 3. Engage & Influence

    T-Systems and Getronics rise as Orange Business Services drops in the Lighthouse Services Index

    ByDuncan Chapple April 3, 2007

    This month’s Services Index is really a reversal of fortunes for quite a number of firms featured last time in our March index. Interestingly Orange Business Services, which shot up 8 positions last month, is now down by 6 positions as the biggest loser in our Services Index rankings for the month. The fall may…

    Read More T-Systems and Getronics rise as Orange Business Services drops in the Lighthouse Services IndexContinue

  • Pro’s and Con’s of multi-vendor briefing days
    3. Engage & Influence

    Pro’s and Con’s of multi-vendor briefing days

    ByDuncan Chapple April 1, 2007April 24, 2020

    Intriguingly, Forrester’s organized multi-vendor briefing days. A similar multi-vendor meeting day organized by analyst relations consultants in Frankfurt was very successful: it allowed a handful of vendors and 22 analysts from many countries to gather together. Both events were thematic, and allow the opportunity for analysts in a defined research cluster to be briefed by multiple…

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  • 4. Align, track & educate

    Visits hit a new high – so take our survey

    ByDuncan Chapple March 31, 2007

    Analyst Equity had more than 2,500 unique visits this month: the highest so far. That’s a testament to the growing usefulness of Analyst Equity. We’ve improved by paying more attention to readers’ interests. You can help us by taking our survey, which we are using to see what topics we should be stressing in our…

    Read More Visits hit a new high – so take our surveyContinue

  • Develop AR

    IIAR develops recruitment relationships

    ByDuncan Chapple March 29, 2007

    The IIAR is developing its rapport with specialist ICT recruitment experts. As a service provided free-of-charge to members of the IIAR who are considering changing roles, recruitment consultants will offer market appraisals, a view on those companies currently recruiting as well offering guidance on the structure and format of candidates’ CVs prior to them applying…

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  • Research

    Research schedules and coupon clipping

    ByDuncan Chapple March 27, 2007August 26, 2020

    Gartner, Forrester and most other analyst firms are getting increasingly open about their research schedules. This is good news for strategic AR managers, but a dangerous and disorienting temptation for amateurs. By publishing their research schedules, analyst firms are able to set their clients’ expectations, increase the pressure on analysts to deliver on time and…

    Read More Research schedules and coupon clippingContinue

  • 3. Engage & Influence

    Nortel and NDS rise in the Lighthouse Telecoms Index

    ByDuncan Chapple March 22, 2007

    Nortel takes the 3rd position in the Lighthouse Telecoms Index as it jumps 2 positions ahead as analysts focus on the firm increased due to the announcement its new partnership program. The firm has also announced program to partner with NDS Group, which itself rose a hefty 12 positions, to develop new IPTV capabilities. Ericsson…

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