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    MarcDuke-MarcDuke, so good they named it twice

    ByDuncan Chapple March 21, 2007March 22, 2008

    There’s a new AR blog –http://MarcDuke-MarcDuke.blogspot.com/. Marc is a seasoned AR professional who has had a solid grounding in marketing theory over the years. He and I are two of the few AR people who have the Chartered Marketer qualification (another is Kim Horner). He deserves kudos for surviving Lewis – the Guantánamo of the…

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  • 3. Engage & Influence

    Websense climbs sharply in the Lighthouse Software Index

    ByDuncan Chapple March 20, 2007March 22, 2008

    This month’s Lighthouse Software Index has Symantec gaining 2 positions to end at the 6th spot. Thanks to its announcement to acquire Altiris, the analyst community has certainly been busy writing about the long term impact of the latests of Symantec’s purchases. The news and analysis of the acquisition has also brought focus on Altiris…

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  • Develop AR

    An extra date for our course on ‘Recession AR’

    ByDuncan Chapple March 19, 2007

    Interest in Lighthouse’s new course on Recession AR: Maximising the Value of Analyst Relations is continuing to grow. We have added a extra date, so the course will now run three times: At the Silicon Valley Capital Club on Monday April 16. Geoff Roach, Aberdeen Group’s former Vice President for Private Equity Services, will run…

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  • 4. Align, track & educate | Develop AR

    Survey: What would you like Analyst Equity to write about?

    ByDuncan Chapple March 19, 2007

    Analyst Equity is running a survey to help us better identify the issues that we should be focussing on in the blog and our free conference calls. We need your help to work out what we should prioritise. Our goal is to start a series of ‘how to’ postings discussing different approaches to some of…

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  • 4. Align, track & educate | Develop AR | Prioritize

    Don’t be scared of statistics

    ByDuncan Chapple March 18, 2007March 24, 2008

    Managers’ comfort with statistical information varies greatly. When shown a chart like the one on the right, they either know what questions to ask themselves, or they skip over it. In this chart, the blue line shows the performance of a firm over the last year, and the other lines try to explain the data….

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  • Develop AR

    Don’t assume analysts only follow their domestic market

    ByDuncan Chapple March 13, 2007December 29, 2021

    I had an interesting comment in an email recently: Why does Lighthouse emphasise cross-cultural differences so much? I think a lot of people will be offended by the way you call attention to these differences, especially since it comes across as stereotypically anti-American. More seriously, some people will think that you’re suggesting putting analysts in…

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  • 3. Engage & Influence

    Toshiba enters the big league in Lighthouse Systems Index

    ByDuncan Chapple March 12, 2007

    This month’s System Index has quite a few coveted spots changing hands. In the top league is Toshiba which has powered its way in the Top 10 with a massive jump of 5 positions to end up at the 9th spot. The gain in analyst focus can be partly traced to the quick succession of…

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  • Develop AR

    How independent are independent analysts?

    ByDuncan Chapple March 10, 2007March 16, 2015

    Analyst relations is a niche activity. That encourages analysts relations managers to look to other communications areas to learn from and co-operate with. One of these is investor relations, which has benefitted from the US Senate Committee on the Judiciary publishing transcripts of a day hearing from experts on the relative independence of analysts from…

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