With a background as both an analyst relations (AR) professional and an industry analyst, I have seen what happens on both sides of the fence, and communication between the two sides is not always straightforward. Hence, this is the first in a series of blogs for AR professionals containing tips and pointers on how to…
Julie Desbenoit and I are hosting a webinar on Tuesday 2 February to discuss the specificities of analyst relations in France. Julie is a French marketing communications professional with unusually broad experience spanning information technology, biotechnology and plastics technology, and is speaking to analyst relations managers in France about the challenges they face. We can…
January 19 2016, London — Kea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus with 30 years’ experience in the analyst industry and in analyst relations. The new colleagues include the following professionals. Annelieke Nagel joined IDC in 1986 and…
The 2018 Global Analyst Firm Awards have superseded the post below, which relates to the 2016 awards. The new year always brings changes. Here at Kea, where we are welcoming several new colleagues and our annual Analyst Firm Awards. Because the 2015 awards are based on the massive participation in the 2015 Analyst Value Survey,…
A former Ski instructor turned analyst? Dr. Carlo Velten (LinkedIn – XING), a founder of Crisp Research, joined us to speak about Crisp, their freemium model and Carlo’s views on the state of the IT Research industry.
A framework for winning the hearts and minds of trusted influencers. In my last post I outlined why influencing the influencers matters. In short, trusted influencers- specifically those beyond media- are a powerful lever in reaching customers and building trust in your brand. Ok, so how does one successfully build a relationship with such influential…
Why Influencers Matter Want to know the quickest way to kill a conversation? Begin and end with your undisputed awesomeness. Too harsh? Perhaps, but sometimes the truth hurts.
A former pro baseball coach turned analyst? Ray Mota of ACG Research joined us to talk about the strengths of ACG, how it came to be and Ray’s views on the IT Research Industry as a whole.