Mark Schaefer coined the phrase content shock to describe the situation where content marketers produce so much volume that people can’t consume it. Last week I heard three leading professionals speak at a Techmap event to discuss implications for content marketers. Emily Turner described the evolution of content over the last 20 years, from static repositories…
Andrew Reed’s excellent Influencer Insights Podcast has a new episode. Analyst moves get mentioned in detail, which Andrew gets from ARchitect Express (the AR CRM solution exclusively available from Kea Company). There’s a very impressive and through-provoking interview with Dr Thomas Reuner (who I interviewed earlier), who has joined HfS, and Stowe Boyd‘s move to DCG gets…
For this Influencer Insights Podcast by Kea Company we cover a number of interesting developments in the IT research industry such as analyst movement and the launch of a new research tool. It features interviews with Duncan Chapple, Tom Reuner (who moved from Ovum to HfS Research), and Peter ffoulkes of 451 Research.
Deloitte, NetApp and HCL are three of the firms that have been most successful at winning more share of voice in analyst research. More isn’t always better, but firms looking to push into the long tail have something to learn from those firms.
After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT department. The line between CIOs and CMOs is blurring. Thus it is no surprise that marketers are increasingly coming into contact with IT analyst firms that technology professionals have worked with…
Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner) gave me this exclusive interview on the analyst industry, and what made him move.
Deloitte, NetApp and HCL are three of the firms that have been most successful at winning more share of voice in analyst research. More isn’t always better, but firms looking to push into the long tail have something to learn from those firms. The findings are part of the Influence Quadrant, a service launched in 2012…
The dominant paradigm for business is now that it pays to be sustainable and socially responsible, and that there are untapped economic opportunities. That has created a hierarchy in which only social problems that fit with profit-making are addressed. Dominant thinking focusses on business opportunities. There are, however, conflicting social goals around poverty and climate change,…