Influencer Insights podcast: Luxoft leverages AR as force muliplier for success

For this Influencer Insights podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified outreach to analysts, really reinvigorating the Analyst Relations

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Four psychological strategies for analyst relations

Christian Hampel, a researcher from the Psychologische Institut Mainz, and I have a totally new analyst relations strategy. Since February, we have been developing and testing some ideas from social

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Sales Enablement Webinar: Step by Step Planning

Over the course of 2014 we hosted a series of webinars on the topic of Sales Enablement. In the video below, Robin Schaffer and Andrew Reed discuss how to get

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Insider Tips For Making The Most of Analyst Briefings

As a research analyst covering digital technology, companies routinely (to the tune of up to a dozen per day) reach out to request briefings — even if that’s not the

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Are you missing out on our new newsletter?

After a month of testing, we’re just relaunched the Influencer Relations newsletter. It’s still free – and now it’s simpler, more concise and it’s getting a lot more attention. You

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Influencer Insights Podcast: How Luxoft leverages AR as a force multiplier for their success

For this Influencer Insights Podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified their outreach to analysts, really reinvigorating the Analyst

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Do advertising bosses stop PR firms from making profits?

New data about the financial performance of public relations companies should be worrying not only PR professionals, but also their clients. According to the most recent Plimsoll report 35% of PR

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Guest Post: AR pros are not scheduling coordinators

The technology services industry has evolved at such a frightful pace in recent months, I won’t be surprised that in some time it may be renamed as Digital Services industry

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