Christian Hampel, a researcher from the Psychologische Institut Mainz, and I have a totally new analyst relations strategy. Since February, we have been developing and testing some ideas from social psychology in conversations with industry analysts, AR people and a range of academic researchers.
Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner) gave me this exclusive interview on the analyst industry, and what made him move. You have a huge amount of experience as an analyst. What’s the difference between the way…
For this Influencer Insights podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified outreach to analysts, really reinvigorating the Analyst Relations practice at Luxoft. In this podcast you can learn how Luxoft is taking on some of the biggest software outsourcing firms and how it leveraged Analyst Relations as…
Christian Hampel, a researcher from the Psychologische Institut Mainz, and I have a totally new analyst relations strategy. Since February, we have been developing and testing some ideas from social psychology in conversations with industry analysts, AR people and a range of academic researchers. Each of our four strategies is designed for companies in different…
Over the course of 2014 we hosted a series of webinars on the topic of Sales Enablement. In the video below, Robin Schaffer and Andrew Reed discuss how to get your Sales Enablement programme going, and share ‘war-stories’ from their own extensive experience.
As a research analyst covering digital technology, companies routinely (to the tune of up to a dozen per day) reach out to request briefings — even if that’s not the terminology they use. It might be an “informational meeting,” “our CEO would like to meet you,” or “an advance look at the new product-or-feature we’re…
After a month of testing, we’re just relaunched the Influencer Relations newsletter. It’s still free – and now it’s simpler, more concise and it’s getting a lot more attention. You can see what it looks like below. To subscribe, click here. No Images? Click here Forrester loses $90m and Josh Bernoff Over ten weeks Forrester…
For this Influencer Insights Podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified their outreach to analysts, really reinvigorating the Analyst Relations practice at Luxoft. In this podcast we learn how Luxoft is taking on some of the biggest software outsourcing firms and how they have been leveraging…