Corporations pay technology analysts $15 billion a year for unbiased technology research. But many common analyst practices look suspiciously like conflicts of interest. By Christopher Koch For many business executives, technology analysts are the consiglieres of the Fortune 1000. These trusted advisers seem like the voices of objectivity, offering unbiased wisdom about the endless outpouring…
Get the most from the analyst services you buy by following these tips Discover the specialty. | Most of the analyst companies have a dizzyingly comprehensive list of services, but they all have individual strengths and weaknesses. Check out the history of the company and find out what it did when it started. Chances are,…
While firms like Honeywell and IBM had developed analyst relations earlier, it was the 1990s when AR became a major marketing expense for high technology vendors. This October 2003 training note by Duncan Chapple summarises the rapid change in the late 1990s. Agencies like SSSmith & Associates, Parallax, Lobsenz-Stevens Associates and Kensington Group were the…
The Analyst Sales Impact Matrix is one of the most-requested custom analyses produced by our Analyst Value Survey. Over the years, the AVS has gathered the opinions of thousands of users of analyst services about how they use analysts, and for what.
Writing is grim, says Paul D’Silva. It is hard because it involves thinking clearly. What tips should we give analysts who need to write better, and more quickly? these are my suggestions, and I’d love to hear what you think we can add, Writing, and especially writing accessibly, is challenging. It produces a lot of anti-task behaviours, some…
The Analyst Sales Impact Matrix is one of the most-requested custom analyses produced by our Analyst Value Survey. Over the years, the AVS has gathered the opinions of thousands of users of analyst services about how they use analysts, and for what. The main report is a massive document, around 180 slides, but it does not answer…
‘How many deals can you help us win?’ ‘We have already invested in all the marquee analyst firms, when do we start seeing tangible returns?’ ‘Can you ask which Fortune 500 firms are being advised?’
Yulia Sidorova PhD researcher at Politecnico di Milano is looking for three large organisations in Europe as case studies for a new Social Media Alignment Assessment. Visit eventbrite for a free seat at the 28 May webinar to Yulia will give to explain the process. The process is led by one of Europe’s top management…