On his final blog post, Rob Koplowitz has joined John Rakowski, Scott Santucci, Stefan Ried and “rock star’ analyst Josh Bernoff in leaving Forrester Research. The #2 analyst firm, which remarkably lost $90 million in market capitalisation earlier this year, announced 50 redundancies, including two analysts. The fact that we are at over double that number…
Managers are increasingly using information from social media: managers, product developers and other managers are exposed to both new benefits and new risks. Companies need to control the risks that arise from using social media information, which also means controlling the tools that bring these data to managers. I’ve been discussing that question today with…
It happens to the best of us. Your analyst relations program is humming along nicely – your analysts are behaving, your internal constituents under control – when one day, wham! You get a call from one of your SVPs sharing some exciting news! Joe Analyst, one of your company’s key advocates, has now joined your…
Forrester Research’s management sounded confident when they announced the firm’s quarterly results this week, but shareholders are not.
There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they are in the “Leaders” block, vendors feel like their job is complete. The problem is that such an attitude could lead to complacency and endanger a company’s coveted status in the…
Forrester Research’s management sounded confident when they announced the firm’s quarterly results this week, but shareholders are not. The firm’s earnings call said that 50 jobs have been cut to rebalance the business. Forrester Research’s management sounded confident when they announced the firm’s quarterly results this week, but shareholders are not. The firm’s earnings call said…
One of the most interesting discoveries of the Analyst Value Survey was that some demand-side firms have a very different idea from supply-side firms about which analyst firms are driving business growth. We asked users of analyst services to name the five firms that most drove business growth, Generally there was agreement about the top…
When starting with analyst relations companies often realise that the task lying ahead of them is pretty daunting. There are several hundred analyst firms with thousands of analysts publishing research for every imaginable market niche. On the other side there are tens of thousands technology providers worldwide vying for the attention of these analysts. This…