This 2014 award for enterprise software has been superceded by the 2018 Enterprise Analyst Firm Award. AR people in the enterprise software industry need to pay much more attention to
As part of our Influencer Pitch Process research, 44 people at analyst pitches (on either side of the table) told us about times when the meetings went badly wrong. Seven mistakes
Readership of this site doubled in 2013, largely because of the Analyst Value Survey (AVS). Since renaming the site as Influencer Relations at the start of 2014, readership has grown by
Analyst firms should be rated by their understanding of Africa, writes Johan Jacobs, a former Gartner and META Group analyst. I read a recent comment from Walter Isaacson, CEO at
What is differentiating influencer marketing from the more conventional forms of marketing? Of course there are some things that influencer marketing has in common with traditional push marketing: It will
2014 was the breakout year for freemium analyst firms. It’s fundamentally ended the fantasy that only Gartner and Forrester were “deal-maker or breaker” firms. An excellent illustration of that is the
This award has been superceded by the 2018 Americas Analyst Firm Awards. Hundreds of professionals across the Americas voted Gartner, Forrester Research, HfS Research and Digital Capital Group into the
Because 2014 was the first year when the Analyst Value Survey had around 140 valid responses from Asia and Oceania, Influencer Relations’ Analyst Firm Awards for 2014 can also spotlight the
