Looking at early data from the 2021 Analyst Value Survey, last year’s changes in analyst use are deepening. I gave a run-through of the Q1 findings to a group of survey sponsors on April 7th. In that discussion, four things struck us the most. 1. Paid subscribers continue to fall as a percentage of all users….
Eleven lucky analyst firms can make space on the shelf. Although the Analyst Value Survey remains open, our analysis of hundreds of early responses to the 2021 study highlights 11 analyst firms delivering exceptionally high value to users across multiple awards categories. We think these firms are so likely to win Analyst Firm Awards, that…
The announcement of the 2021 Analyst Firm Awards got our friend Yulis in Singapore wondering about one choice we made about the 2020 Analyst Firm Awards: why didn’t we publish the Global category in 2020? Last year the Analyst Observatory reduced the number of AFA categories, to focus the effort onto key vertical markets. But…
The initial results have been processed from the Analyst Value Survey, and below is the schedule for the 2021 Analyst Firm Awards, which are based upon them. The Analyst Firm Awards are a unique opportunity for analyst firms’ users to show which firms create the most value in ten categories. The Analyst Firm Awards are…
Many small and big analyst firms are researching the fintech industry and coming out with many predictions. Here are five striking predictions that have come out from industry researchers.
Why did Celent and Aite not cement their positions as hidden champions?
Industry analyst firms like Gartner, Forrester, Celent and Aite are hugely influential across the financial technology industry. Where does this influence come from? Which other analyst firms influence financial institutions and fintech investors? How can marketing and communications professionals leverage the benefits of analysts? In this free, live webinar you can hear:– Hannah Hayes, fintech…
Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in the analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves. The fundamental shift is a long-term one: the growth of ‘freemium’ analyst firms means that most…