Most comments ever: The irresistible rise of Constellation Research?

One of several striking common factors, when we see the rise of newer analyst firms, is the way they are bringing together analysts to explore new value propositions. Great insights and good analysts are not enough to build momentum. A great example of that seems to be Constellation, a firm that’s passionate about disruptive technology with a Read more about Most comments ever: The irresistible rise of Constellation Research?[…]

Now online: full results of the Analyst Value Survey

At the AR Forum two weeks ago there was huge interest in the highlights of Analyst Value Survey, which we presented there. Since then over 1,700 people have worked through the slidecast with the highlights. Now we’re put the full results online at https://bitly.com/AnalystValue2013 (and, depending on your browser, you might see them embedded below). Read more about Now online: full results of the Analyst Value Survey[…]

Chart based on the data of our Analyst Value Survey

Take the 2013 Analyst Value Survey and get the results

As readers of this blog will know, the Analyst Value Survey is the only public survey into how people value different analyst firms like Gartner and Forrester. I’ve been running it since 2001, and around 3,000 professionals read the results of the 2012 survey. You can see a summary at influencerrelations.com/1886 . I’ll present the 2013 results for Read more about Take the 2013 Analyst Value Survey and get the results[…]

The most read articles in 2012

2012 was a fascinating year for this website. By producing fewer articles and spending more time producing topic guides, the number of visits to the site increased 53%. The most read articles on the site this year were: * Influencer relations needs action research to look beyond the left-overs * Which analyst firms really drive Read more about The most read articles in 2012[…]

Should other analysts copy Yankee’s affiliate network?

Last week’s launch of Yankee Group’s affiliate network is an interesting response to a number of challenges that other analyst firms face. Certainly the network is a reaction to Yankee’s specific challenges, which Laura surveyed well: it was developed as a mechanism for continuing to benefit from senior Yankee staff (initially four and now three) Read more about Should other analysts copy Yankee’s affiliate network?[…]

Influencing analysts’ growing market for consulting

Springboard’s acquisition of Hydrasight (discussed last month) and the expansion of Experton Group into the UK reflect an important shifting value curve in the analyst industry, with important implications for analyst relations managers. Communications managers need to know what’s happening, how to anticipate the changes, and what to do differently. Our regular surveys of analyst Read more about Influencing analysts’ growing market for consulting[…]

Canalys Voice launch reflects analysts’ turn back to direct marketing

Canalys, the UK-headquartered specialist in channels to market, is following a number of other analyst firms in launching newsletters and other tools that allow direct marketing of reports and events. The Canalys Voice drives readers towards buying its research, and it cannot be accidental that the newsletter comes from Rita Chaher, who runs the firm’s Read more about Canalys Voice launch reflects analysts’ turn back to direct marketing[…]

Podcast: Chapple and Jost discuss changes in the analyst industry

Duncan Chapple and Marius Jost discuss how analyst firms are changing in a recently-recorded podcast. In the mp3 recording, the two former analysts discuss what what means for the way that end-users ‘consume’ analyst services. In less than 15 minutes, the two analyst relations experts spotlight six major trends unfolding in today’s past-changing analyst industry. Read more about Podcast: Chapple and Jost discuss changes in the analyst industry[…]

A map of the AR world

The IIAR’s new research on international AR has prompted an interesting question: how big are the analyst and analyst relations communities outside North America? It’s a useful question, because some vendors have not allocated their effort in the way that the analyst firms (and their competitors) have done. You still see organisations where nine out Read more about A map of the AR world[…]

Like it or not, the analysts’ business model is not broken

If the business model was broken then top analyst firms like Gartner and Forrester would underperform their competitors: that’s the key point underpinning our recent defence of analysts. In fact, the top firms are increasing their lead. Their approach is producing unhappy customers (See the comment here) but any resulting loss in customers is much Read more about Like it or not, the analysts’ business model is not broken[…]

A defence of analysts: the proof of the pudding is in the eating

Industry analysts don’t need to have more industry experience than their clients – any more than accountants, management consultants or any other professionals – in order to add value. James Gardner and David Rossiter, who recently criticised analyst firms along these lines, ignore the glaring reality that analysts firms have continued to perform well. That Read more about A defence of analysts: the proof of the pudding is in the eating[…]