Influence
The biggest gainer in this month’s Services Index is Softtek which shot up 12 positions and is now ranked at the 42nd. The firm which, claims to be the biggest private IT service provider in Latin America, has been awarded the SAP PartnerEdge Quarterly Performance Award. In the high profile zone of the top 25…
Our Credo series on AR principles comes into the final stretch with our seventh belief: different analyst relations approaches are effective for different ICT solutions, even from the same vendor. The key variables here are the impact of analysts on the firm’s ability to grow profits, and how prepared each business unit is to support…
Ericsson is the highest profile gainer this month in the Lighthouse Telecoms Index. The firm has done some great work on gaining analyst focus by ensuring analysts get a chance to see its solutions and strategies. The firm has also managed to gain focus by delivering innovative 3G technology to Telstra to support its mobile…
Tibco has moved up 9 places this month to claim a spot back in the Lighthouse Software Index. Its announcement to acquire Insightful Corporation and the fact that it has been mentioned as a leader in Gartner’s B2B Gateway Providers Magic Quadrant has certainly helped it bounce back this month. Information Builders is the biggest…
This week we launch the Lighthouse Outsourcing Index. As I mentioned earlier this month, from this month Lighthouse will be issuing two Services Indexes: Outsourcing Index and Consulting and Systems Integration. They will be published in consecutive months starting this month with Outsourcing. We have searched back over research published during the past 30 months…
Analyst relations professionals increasingly find themselves discussing influencer relations. Don Bulmer uses a nice definition: a systematic way to identify, measure and build bridges with influential people who impact customer perception. SAP’s useful taxonomy breaks this down into clear categories such as customer communities, IT Influencers (such as Industry analysts, developer community, consultants, and bloggers);…
Philips is the biggest gainer in this month’s edition of the Lighthouse Systems Index. The firm has jumped up 7 positions and is ranked at the 23rd spot. Analyst focus on the outsourcing of LCD TV business to manufacturing and design firms in Asia/Pacific region, has helped it make the jump entering the top 25…
If you’re standing pregnant and bloated at the “Peak of Inflated Expectations” and wondering how to deliver on some of your recent visionary slideware; or if you’re wallowing in the “Trough of Disillusionment” as your development team creaks at the seams to ship your beta code, then we recommend you try a new marketing paper….