Peggy O’Neill on Analyst Relations Certification
Last week Peggy O’Neill spoke on a Lighthouse webinar to outline the IIAR’s new Analyst Relations Certification (ARC) prorgramme. As the notes below indicate,…
Gartner’s Symposium: what a difference a year makes!
The annual Gartner Symposium/ITxpo has a rather different air about it this year: numbers are down (I hear there are around 5,000 people although…
Analyst Relations Certification is a huge advance for the profession
By launching the first independent Analyst Relations Certification (ARC) scheme, the Institute for Industry Analyst Relations (IIAR) has brought the analyst relations community hugely…
Lighthouse relaunches the Analyst Relationship Maturity audit
Many organisations want to benchmark their analyst relations, but sometimes it’s hard to benchmark against competitors: the field might be too broad or narrow…
Datamonitor, Ovum & Butler cohabitation makes AR easier
Last week’s meeting of the IIAR invited a delegation from Datamonitor, including John Leigh, who heads the tech research at Datamonitor and its Ovum…
AR evaluation’s growing focus on competitors and outcomes
Since our December survey we’ve seen increasing numbers of AR teams trying to move away from tracking their own efforts and trying to see…
Avoidance, bias and insularity are top challenges with AR measurement
What are the top errors made by AR teams trying to develop measurements and integrate them into balanced scorecards? Carter and Dave have some…
Go with the grain: Why AR needs to fit Forrester’s imperatives
AR managers need to quit whining about Forrester’s role based research. To make progress, start speaking about the success imperatives its role-based research is…
You’re either interesting or you’re not: Don’t pay analysts for briefings
In one scene of ‘What Women Want‘, a recovering chauvinist advises a colleague about her relationship: “I mean, you’re either interesting or you’re not….
Save the analysts: professional selling is needed to understand new needs
The world economy is now in a downward spiral which was avoidable but now places significant challenges for industry analysts and the ecosystem that…
Analyst firms must learn from the Mzinga case study
Gianni Catalfamo, co-leader of the European Technology Practice of the Brodeur|Pleon Worldwide, has posed some important questions in his recent Mzinga case study. As…
Merv Adrian sparks a debate on giving analysts Powerpoint
Merv Adrian’s posting reminded me how being given vendors’ Powerpoint after a briefing was really useful for me when I was an analyst. You…