‘Influencer relations’ is no longer the best term for B2B relationship marketing
When our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established…
Investor relations head takes over AR at Tata
The IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its…
Peter O’Neill joins Kea Company as Research Director
LONDON. February 1st 2018 — Longtime industry analyst Peter O’Neill has been appointed Research Director by Kea Company, the world’s largest analyst relations (AR)…
What research users can learn from analysts’ use of competitors’ analysis
For the first time, Kea Company is making reports from our Leaders Service generally available. The first discusses what research users can learn from analysts’…
SageCircle’s most-read articles in 2017
The enduring value of the SageCircle approach to analyst relations is reflected by the surprisingly healthy traffic visiting the SageCircle blog. Since SageCircle was…
a16z & Huawei lead 2017’s most-shared analyst relations content
It’s been quite a year. We’ve looked for the ten items of analyst relations content most shared on LinkedIn during 2017. Why LinkedIn? We…
CXP catches up with Ovum in 2017 Telecoms & Networking Analyst Firm Awards
These awards have been superseded. See the 2018 Telecoms & Networking Analyst Firm Awards at: http://www.influencerrelations.com/7189 The final category in the 2017 Analyst Firm Awards…
Confessions of an analyst relations consultant
Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In…
Forrester & IDC equal Gartner: 2017 Enterprise Applications Analyst Firm Awards
These awards have been superceded. See the 2018 Enterprise Analyst Firm Awards at: http://www.influencerrelations.com/7156 Enterprise Applications are among the technologies where analysts are under the most…
TechMarketView & Ovum show national impact of analysts
IT solution providers can amplify their market impact by understanding that analysts’ impact differs greatly between countries. Services companies and solution providers often look…
Ovum & 451 advanced in 2017 Marketing Analyst Firm Awards
These awards have been superseded by the 2018 Marketing and Policy Analyst Firm Awards. Marketing is one of the most important areas of…
CXP Group & KPMG advance in 2017 Security & Risk Analyst Firm Awards
Security and risk are critical areas for the users of analyst firms, and it’s no surprise that its major analyst firms rather than niche…