If you can’t value analyst relations ‘bottom-up’ (through sales tracking and win-loss analysis) then can it be done ‘top-down’ (using brand equity approaches)? There’s no question about which of these
I’m hiring a programme manager at CCgroup - B2B Tech PR. This is a key role where project management and people skills are more important initially than analyst relations knowledge.
B2B marketing leaders often have an ambivalent relationship with analyst relations. In some organisations, AR is a team sport: AR is a partnership with the business to meet business goals,
Analysts relations professionals are under new pressures. Many are questioning whether, and how, AR should try to transform its value to colleagues. Others feel that AR has not yet exhausted
I’m delighted to join my Analyst Observatory colleagues Robin Schaffer and Sarah Shamouelian for this year’s Analyst Relations Forum: “AR Transformation, One Year On”. This time last year, the three
The Analyst Observatory has launched SSIA, a groundbreaking survey into the impact of analysts, and analyst relations, on tech startups and scaleups.The research centre has already conducted an extensive study
When we started to plan our next CCgroup analyst relations webinar, we started to feel that both the pandemic and the changing patterns of adoption were impacting analyst influence. So,
CCgroup’s annual survey of analyst relations professionals returns with the industry in flux as we adjust to the new normal. If you are an AR professional, you can help with the
