Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution

Posted on July 10, 2018July 10, 2018 by Duncan Chapple

Forrester’s continuing acquisitions spotlight the firm’s evolution from pure-play analyst house to a digital business advisory and services provider. On July 10, 2018, Forrester confirmed the purchase of two technology providers, Glimpzlt and FeedbackNow. Together, the purchases enhance Forrester’s ability to provide operational solutions that will be part of the customer experience suite that it Read more about Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution[…]

How Adobe & Amazon gained in TMT Influencer Quadrant

Posted on July 6, 2018July 15, 2018 by Duncan Chapple

Adobe and Amazon have gained the most share of voice in analyst research over the last year. That’s the finding of Kea Company’s TMT Influencer Quadrant, which Peter O’Neill and I published on July 12. It echoes the finding of last year’s Kea Circle awards, in which our survey of industry analysts found Amazon to Read more about How Adobe & Amazon gained in TMT Influencer Quadrant[…]

Save the date for Carter Lusher webinar

Posted on June 16, 2018June 16, 2018 by Duncan Chapple

Our friends at ARInsights have this important news: Carter Lusher, Director of Analyst Relations at Informatica, SageCircle founder and former research fellow at Gartner, will present a thought-provoking webinar on Tuesday, July 31st @12 ET/9 PT. Please save the date, registration details will soon follow. Analyst 5-Year Scenario: Implications for AR of Acquisitions and Read more about Save the date for Carter Lusher webinar[…]

15 05 Analyst Sales Impact Matrix Sample

Analyst ranking must start with service level tiers

Posted on June 14, 2018July 31, 2018 by Duncan Chapple

Tiering and ranking analysts is a topic of growing interest this season, with webinars on the topic announced by our friends at the IIAR and Spotlight. The basic reason for ranking analysts is clear. Rather than rank analysts emotionally, or just point to past meetings, we need to have analyst lists which are ranked Read more about Analyst ranking must start with service level tiers[…]

‘Influencer Quadrant’ to spotlight winners in 2018 analyst research

Posted on June 12, 2018June 28, 2018 by Duncan Chapple

This summer Kea Company will publish three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. Previously, only clients of Kea Company’s premium service had access to the data, which track the profile of over 400 brands in the research of around 400 research organisations. The Influencer Quadrant service was created Read more about ‘Influencer Quadrant’ to spotlight winners in 2018 analyst research[…]

Should start-ups put customer value before survival?

Posted on May 16, 2018May 29, 2018 by Duncan Chapple

The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common one. However, they need to explain their commercial goals and strategies when speaking to industry intermediaries like analysts or investors. That is my takeaway this week after one to one meetings Read more about Should start-ups put customer value before survival?[…]

Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by analyst relations.

PR agencies can boost analyst relations value

Posted on May 15, 2018October 2, 2018 by Duncan Chapple

Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by analyst relations. That’s the finding from what is almost certainly the most extensive research project studying the international analyst relations market. To share the insight, and to help grow our own market, Read more about PR agencies can boost analyst relations value[…]

Webinar: How Cool Vendors stay cool

Posted on May 9, 2018May 11, 2018 by Duncan Chapple

Cool Vendor and Hot Vendor winners from around the world will gather in Orlando on October 18 to discuss how the Cool Vendor title and similar designations make start-ups more successful. In this preview webinar, a former Gartner research director will join two experts in the impact of analyst recommendations will discuss the impacts Read more about Webinar: How Cool Vendors stay cool[…]

Analyst relations webinar: Beyond best practice

Posted on March 7, 2018June 29, 2018 by Duncan Chapple

Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst relations webinar, Teri Green, Duncan Chapple and Stephen Miller will not only discuss shifts in the commonly-held ideas about ‘best practice’ but also outline a new frontier of excellence being established Read more about Analyst relations webinar: Beyond best practice[…]

‘Influencer relations’ is no longer the best term for B2B relationship marketing

Posted on February 23, 2018March 10, 2018 by Duncan Chapple

When our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established in integrating communications: enabling relationships with similar business-to-business (B2B) influencers, sourcing advisors and consultants; and developing messages and materials that enable internal capacities like sales, marketing insight and marketing. Many B2B Read more about ‘Influencer relations’ is no longer the best term for B2B relationship marketing[…]