60% of B2B tech buyers discount paid content
Licensed content from niche analysts is a valuable marketing tool. However, the perception of top analyst firms is shifted through #analystrelations, not spending.Extensive effort is…
How to take a brand equity approach to analyst value
If you can’t value analyst relations ‘bottom-up’ (through sales tracking and win-loss analysis) then can it be done ‘top-down’ (using brand equity approaches)? There’s…
I’m hiring an AR programme manager
I’m hiring a programme manager at CCgroup – B2B Tech PR. This is a key role where project management and people skills are more important initially than analyst relations knowledge.
Why B2B Marketing & Sales Should Care About Analyst Relations
B2B marketing leaders often have an ambivalent relationship with analyst relations. In some organisations, AR is a team sport: AR is a partnership with…
2021 Analyst Relations Forum: deck & takeaways
Analysts relations professionals are under new pressures. Many are questioning whether, and how, AR should try to transform its value to colleagues. Others feel…
AR Transformation, One Year On
I’m delighted to join my Analyst Observatory colleagues Robin Schaffer and Sarah Shamouelian for this year’s Analyst Relations Forum: “AR Transformation, One Year On”….
Survey: Analyst relations impact on scaleups and startups
The Analyst Observatory has launched SSIA, a groundbreaking survey into the impact of analysts, and analyst relations, on tech startups and scaleups.The research centre…
Webinar: How IoT vendors benefit from analysts’ influence on buyers
When we started to plan our next CCgroup analyst relations webinar, we started to feel that both the pandemic and the changing patterns of…