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4. Align, track & educate, Prioritize

Why measure analyst mindshare?

In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:-…

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4. Align, track & educate, Prioritize

Five dumb mistakes with AR metrics

When it comes to aligning analyst relations resources most effectively, many professionals don’t know where to start. Many firms have little active, conscious, alignment…

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1. Identify & Evaluate, Develop AR, Prioritize

Effective AR accelerates revenue growth

Industry analyst firms, like Gartner, AMR, Forrester, and Ovum represent a multi-billion dollar market of specialist advisory firms that consult to large enterprises on…

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Develop AR

Four myths about analyst relations briefings

Melissa Beck has written a short article on analyst relations for the Washington Institute of Technology magazine. She explains how often a third-party industry analyst or…

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Asia-Pacific, Develop AR

Singapore course: our largest yet

We are holding our foundation course in Singapore, Influencing Industry Analysts, on Monday 15th August 2005. This is the first level of four courses…

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AR classics: Developing an Ideal "Analyst Relations Process Model"
AR Classics, Prioritize

AR classics: Developing an Ideal "Analyst Relations Process Model"

We continue to campaign about the need for an “Analyst Relations Process Model”. The basic idea is that there are five key activities in…

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Develop AR

You’ll Never Do Research in This Town Again

Today’s New York Times has a further installment on the dispute the Altera which wrote about on Wednesday. Thanks to John Sun at Mobile…

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1. Identify & Evaluate

Kable’s Ideal Government Project

Kable, the European analyst house focussed on the public sector, is continuing with The Ideal Government Project. I seem to recall that originally it…

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Blogs, Develop AR

Mobile Analyst Watch launches

Most blogs fail to get past the first ten postings, but Mobile Analyst Watch is now up and walking. Silicon Valley geek John Sun…

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4. Align, track & educate, AR Classics, Cornerstone, Develop AR

AR Classics: How AR makes firms grow 280% faster

Our annual Analyst Attitude Survey benchmarking study shows how the key principles of analyst relations success are the same in many tech markets, but…

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1. Identify & Evaluate

Learning from Forrester’s ARM Council

Forrester Research’s long-term commitment to building up the ARM Council over the last two years gives a good idea of the effort required to…

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Develop AR

An Analyst Receives a Time Out

According to an article from the New York Times, a Wall Street technology analyst has been forced to drop coverage of semiconductor leader Altera….

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