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Influencer Relations
  • Free doesn't mean open source
    1. Identify & Evaluate | Develop AR

    Free analyst research isn’t “open source”

    ByDuncan Chapple June 14, 2008December 17, 2021

    An IIAR survey has prompted the Wikinomics blog to ask “who needs analyst firms anyway“? The article echos some of the themes in Jonny’s article, In praise of open source analysis, which last year discussed the trend for analyst firms to give away their basic research. “Analyst houses” he commented “have been using this model…

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  • 1. Identify & Evaluate | Prioritize

    The Tornbohm effect: why analyst profile in the media can be counter-indicator for importance

    ByDuncan Chapple June 13, 2008July 11, 2008

    The Google News Timeline feature shows the frequency with which terms appear in the media it indexes. There’s a nice example here of what we call the Tornbohm Effect, after the Endele Effect.   For those who don’t know her, Cathy is one of the most senior analysts at Gartner following the services market. Few…

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  • 4. Align, track & educate | Develop AR | Prioritize

    Tilling to address IIAR call on measurement best practice

    ByMartin Tilling June 12, 2008

    AR teams need clarity about the reasons for measurement: different programmes have different objectives, so no single measurement approach will work in every context. That’s the challenge that Lighthouse’s Martin Tilling will be discussing in an IIAR conference call next week. AR professionals need to weigh up what sort of measurement approach will be accepted…

    Read More Tilling to address IIAR call on measurement best practiceContinue

  • 3. Engage & Influence

    BenQ moves up in the Lighthouse Systems Index

    ByDuncan Chapple June 11, 2008June 12, 2008

    BenQ is the top gainer in the Lighthouse Systems Index this month jumping up 10 positions. The firm has reported strong sales of its LCD monitors, the launch of new digital camera products will hopefully help the firm maintain analyst focus on its products. Another firm that has managed to gain analyst focus this month…

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  • 1. Identify & Evaluate | Develop AR

    On sale – Informa T&M, Datamonitor, Ovum and Butler

    ByDuncan Chapple June 10, 2008July 11, 2008

    Informa is being bought, but by whom? United Business Media, the UK publishing giant, started the bidding and then dropped out. Now private equity groups are in play, such as Providence are bidding. The primary logic for a merger with UBM was the economies of scale in combining two large business media and exhibitions groups….

    Read More On sale – Informa T&M, Datamonitor, Ovum and ButlerContinue

  • 1. Identify & Evaluate

    Katy Ring joins Bathwick

    ByDuncan Chapple June 9, 2008

    One of the foremost services analysts in Europe, Dr Katy Ring, has joined her former Ovum colleague Gary Barnett at Bathwick Group. Bathwick is a boutique analyst firm noted for its strong relationship with IBM, said to stretch into seven figures. Ring will create Bathwick’s new Global IT Services research programme, due for launch at…

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  • Develop AR

    PRs: Go hug an analyst

    ByDuncan Chapple June 5, 2008

    This article by Kyle Flaherty is useful article to share with public relations colleagues who want to getter understand the rational for AR. Kyle evaluates three common ideas about AR: [1] Analysts are just paid-off hacks, PR shouldn’t deal with them, just cut a check; [2] You submit a vendor briefing or just become a…

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  • 3. Engage & Influence

    HP and EDS tie up helps lift HP Services in the Lighthouse Services Index

    ByDuncan Chapple June 3, 2008June 9, 2008

    The most high profile Services event this May has been the acquisition of EDS by HP. The deal, valued at approximately $13.9 billion, is expected to more than double the revenue for HP Services. Analyst focus on the news has helped HP Services gain 4 positions this month and make it to the list of top…

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