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Influencer Relations
  • 3. Engage & Influence

    The December Telecoms Index

    ByDuncan Chapple December 21, 2006

    In this month’s Telecoms Index, the top three places are occupied by Nokia, Ericsson and Motorola, which is a re-run of last month. Cisco has moved up one spot into fourth position and Verizon has increased its share of voice by two places to claim fifth spot. Lucent also deserves a mention as it has…

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  • 1. Identify & Evaluate

    Why did Analyst Equity readership double in 2006?

    ByDuncan Chapple December 21, 2006March 19, 2008

    The number of unique visitors to Analyst Equity this quarter has just reached a new high, topping 6,300. That’s roughly double the readership we had throughout the second half of 2005, when we started tracking visits. In fact, the real number of visits would be few hundred higher, but we lost some data when we…

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  • 1. Identify & Evaluate | 4. Align, track & educate

    Forrester’s timeline mentions Lighthouse

    ByDuncan Chapple December 20, 2006

    I just spotted that Forrester Research’s timeline now references Lighthouse Analyst Relations. It cites our June 2006 survey of IT vendors, which placed Forrester as the firm which the most vendors feel has increased in influence. This is an annual study which I have conducted annually since 2001; we get an excellent participation rate by…

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  • Prioritize

    Calculating the ROI on analyst relations

    ByDuncan Chapple December 19, 2006September 20, 2014

    When we ran our AR Master Class in London this month, a large part of the discussion focused on putting a cash value on analyst relations. While the generic calculation for return on investment (ROI) is well known, AR managers struggle to apply these formula for a number of reasons, including the difference between revenue…

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  • 3. Engage & Influence

    Microsoft leads the December Software Index

    ByDuncan Chapple December 15, 2006

    Microsoft retains its much favoured top spot in this month’s Software Index, ahead of Oracle, SAP, CA and Google. Red Hat enters the top ten, pushing Sybase into twelfth position. MySQL has been very active this month teaming up with NitroSecurity to announce that they will jointly develop a database engine for MySQL based on…

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  • Develop AR

    Learn how to really Win Them Over

    ByDuncan Chapple December 14, 2006

    Lighthouse is introducing a new training course based on the new edition of Efrem Mallach’s book, Win Them Over. Dr. Mallach’s book was the first guide to corporate programs for influencing consultants and analysts, in 1987, and the new edition of this landmark book is a unique step-by-step guide to what really works in analyst…

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  • 1. Identify & Evaluate | 2. Drive and Determine Goals

    Gartner’s new predictions

    ByDuncan Chapple December 14, 2006

    We don’t want to get stuck on someone else’s riff, but we had to comment on the new 2007 predictions from Gartner. According to a BBC story, blogging will peak in 2007, Vista will be the last major release of Windows, and the price of PCs will fall by 2010. Lighthouse’s end of year lunch…

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  • 3. Engage & Influence

    A modest upgrade to this blog

    ByDuncan Chapple December 14, 2006

    Today we’ve completed an upgrade to our blogging software. You shouldn’t see much of a difference, but let us know if you see a change you think is mistaken. The new system allows us to give labels each post. If there are particular topics you’d like us to start tagging, please suggest them with a…

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