The ongoing roll-up of Ovum into Informa has reached its next stage: Ovum Limited has been dissolved, and the Ovum logo has been dropped. Following the House of Brands strategy
[Note: IDC have asked me to point out that this piece was written as an April Fool’s joke, as is the linked April Fool’s post on the IIAR site: the events
For each 1 percent more candid firms are with industry analysts, those analysts become 0.93% more likely to recommend them: almost a one-to-one ratio. That is the most striking finding
Experton’s purchase by ISG is an excellent move, if it can hold on to the Experton team. The Analyst Value Survey shows that it fills a substantial gap in ISG’s services, giving
We recommend that analyst relations teams hold regular strategy workshops using the Analyst Value Survey to refocus their analyst relations efforts. Analyst firms and topics change in importance, as do
Mentoring has many aspects: skill development, personal growth and career advancement are all addresses. Some senior industry analysts have coaches, most often paid professionals who help them to work through
Julie Desbenoit and I have identified five key differences about analyst relations in France. Julie’s been helping my colleagues Oscar, Emma and Elisa, who are working on a new Kea
Julie Desbenoit and I are hosting a webinar on Tuesday 2 February to discuss the specificities of analyst relations in France. Julie is a French marketing communications professional with unusually
