Pitches Fail Because of Misunderstanding and Distrust

Analysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own rope. That’s the sad story emerging

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Pitches fail because of misunderstanding and distrust

Analysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own rope. That’s the sad story emerging

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How to deal with industry analysts for startups

View back the recording of Michael Coté’s talk early 2014 on dealing with analysts, narrowed down to startups.

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The New Industry Analysts, Again

(I feel like I should apologize, one for the length, and also because there’s some vital points missing below that I can’t see in the bird’s entrails. Nonetheless, this “novella”

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Influencer Insights Podcast February News

This first episode of Kea Company’s Influencer Insights Podcast covers a number of interesting developments in the IT research industry including a number of prominent Forrester analysts leaving and an interesting move at Germany-based

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Equipping Sales for the MQ Effect: the Magic Quadrant and Tech Vendors (Part Seven)

Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales opportunity while denying other vendors even

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More Forrester departures as Rob Koplowitz waves goodbye

On his final blog post, Rob Koplowitz has joined John Rakowski, Scott Santucci, Stefan Ried and “rock star’ analyst Josh Bernoff in leaving Forrester Research. The #2 analyst firm, which remarkably

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How to classify experts’ social media use

Managers are increasingly using information from social media: managers, product developers and other managers are exposed to both new benefits and new risks. Companies need to control the risks that

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