Teresa Cottom, my former Ovum colleague who is now Founder & Chief Strategist at Telesperience, had made some very useful criticism and comment (here, and well worth a read) about
It was my pleasure to be part of organising the IIAR webinar on February 17th which announced the launch of the IIAR’s German chapter. As someone who has studied and
Digital marketing is now one of the few business disciplines that senior executives often mismanage totally. On February 21, I’m speaking about digital marketing to graduate students at Manchester Business School.
In the Analyst Value Survey every year, we ask participants which firms in the analyst industry are most, or least, independent. Rather unsurprisingly the biggest firms get the most votes
One of the most-requested topics at the Analyst Relations Forum last year was how to combine Social Media and Analyst Relations. At the AR Leaders’ Forum the following day, we
In this one-hour video, three experts on getting the best value from analyst firms share their tips, and give insight into the realities for analysts firms and their customers. In
Analysts have a huge challenge in explaining technology markets, and in particular why it is that the customer isn’t always right, because high tech markets don’t work in common sense
Programmatic media buying (PMB) has rapidly transformed the purchasing of advertising.Audience targetting and yield management are being integrated with real-time bidding in wayswhich transform advertising. Marketing budgets are under increasing
