Analyst Value Survey says HfS, Gartner, NelsonHall and Forrester are rising

At the AR Forum on October 3rd I presented the summary results from the most recent Analyst Value Survey. It’s the only longitudinal survey about analyst influence, and both the

Share
Next steps after the AR Forum success

The Analyst Relations Forum on October 3rd was much more successful than I expected. Forty of the most qualified analyst relations professionals from the US and Europe attended, with others

Share
Webinar playback: David Taylor and Duncan Chapple discuss sales enablement

In a recent webinar on sales enablement David Taylor, Cisco’s former head of analyst relations and marketing intelligence in EMEA, talks over the realities of analyst relations and what AR

Share
AR Forum agenda announced

Okay… so here’s the agenda for the AR Forum on October 3rd. It’s going to be an amazing event, and attendance will be right up to the limit for the

Share
Now available! Third edition of Efrem Mallach’s “Win Them Over”

Professor Efrem Mallach PhD literally wrote the book on analyst relations. A quarter of a century ago, Win Them Over was the first book about influencing analysts, consultants and advisors.

Share
Kevin Lucas previews his AR Forum talk on how to boost analysts´ influence

Forrester Research´s analyst relations analyst, Kevin Lucas, will speak at the Analyst Relations Forum on October 3rd to discuss how vendors can boost the influence of analysts over the market.

Share
NelsonHall’s John Willmott on how analyst firms should respond to users’ changing needs

NelsonHall’s built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October 3rd, John gave a case study

Share
Guest post: does your company need a mobile website?

I was once at a party and watched a very smart interesting guy walk around the room trying to network with a wine stain on his shirt and a lot

Share