Sales enablement: David Taylor on why AR and influencer professionals need to speed up sales

Posted on December 22, 2013July 18, 2019 by Duncan Chapple

Companies in many markets are able to accelerate their sales pipeline and improve their sales conversion rates by ensuring that influencer relations professionals are enabling their sales teams. That was the powerful message that David Taylor gave to the Analyst Relations Forum in London in October 2014. Taylor is one of Europe’s most respected experts Read more about Sales enablement: David Taylor on why AR and influencer professionals need to speed up sales[…]

Webinar playback: David Taylor and Duncan Chapple discuss sales enablement

Posted on September 27, 2013July 18, 2019 by Duncan Chapple

In a recent webinar on sales enablement David Taylor, Cisco’s former head of analyst relations and marketing intelligence in EMEA, talks over the realities of analyst relations and what AR professionals and do to develop the value of AR. In this 26 minute recording, you can hear David explain what an effective sales enablement process Read more about Webinar playback: David Taylor and Duncan Chapple discuss sales enablement[…]

Where’s your firm on the Sales Enablement Radar?

Posted on April 18, 2013July 18, 2019 by Duncan Chapple

Working together, business developers and communications professionals are able to get more leads into the pipeline, make them close sooner, and improve the win rate. Sadly many technology solution providers have not found the ways to make that relationship really effective. As a result, firms either have to work harder to get worse results, or Read more about Where’s your firm on the Sales Enablement Radar?[…]