Webinar playback: David Taylor and Duncan Chapple discuss sales enablement

In a recent webinar on sales enablement David Taylor, Cisco’s former head of analyst relations and marketing intelligence in EMEA, talks over the realities of analyst relations and what AR professionals and do to develop the value of AR. In this 26 minute recording, you can hear David explain what an effective sales enablement process Read more about Webinar playback: David Taylor and Duncan Chapple discuss sales enablement[…]

Where’s your firm on the Sales Enablement Radar?

Working together, business developers and communications professionals are able to get more leads into the pipeline, make them close sooner, and improve the win rate. Sadly many technology solution providers have not found the ways to make that relationship really effective. As a result, firms either have to work harder to get worse results, or Read more about Where’s your firm on the Sales Enablement Radar?[…]