AR Classics: Can freemium research be better than free?

The growth of free and freemium analyst research is a fascinating development. In a way, it’s an acceleration of what we’ve seen in the analyst industry, previously, in the form

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Rich Sturm, CEO and founder of Enterprise Management Associates, and I have been discussing a recent article in which I point out that most analyst firms get a third of

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Show me the money! AR professionals need to start talking more about changes on the industry side, on the analysts’ side. How things are changing for analysts – as businesses

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Vanson Bourne have given me the results of their 2008 interviews of 232 UK IT professionals about their media consumption. Out of twelve major media, IT blogs (other than those

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Industry analysts don’t need to have more industry experience than their clients – any more than accountants, management consultants or any other professionals – in order to add value. James

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Credo 9: Seven reasons why committment drives AR success, but needs to increase

Our credo series seems topical this month. Analysts turn over in their research areas less frequently than analyst relations professionals, even if they change firms. They have long memories too.

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AR Classics: Planning IDEAL relationships in an uneven recession

How can Analyst Relations professionals plan at the start of a recession? Our advice is: expect a very uneven dip, with a recession in some of the western economies being

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Our Credo series on relationship management fundamentals gets on to the issue of timing this month: it’s an issue that should give some readers quite a few reasons to think.

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