Over the course of 2014 Kea Company hosted a series of webinars on the topic of Sales Enablement. Robin Schaffer and Andrew Reed discuss how to get your Sales Enablement programme going, and share ‘war-stories’ from their own extensive experience. […]
Over the course of 2014 Kea Company hosted a series of webinars on the topic of Sales Enablement. In this edition, Bram Weerts and Dave Eckert go in-depth on why Analyst Relations professionals should put in the effort to set up a Sales Enablement programme. […]
For this Coffee Talk we’ve invited Kea Company’s own Efrem Mallach. Efrem Mallach, PhD, literally wrote the book on Analyst Relations. A quarter of a century ago, Win Them Over was the first book about influencing analysts, consultants and advisors. Building on his experience at Honeywell and as an analyst, Mallach led two Analyst Relations consultancies before joining Kea Company as research director. […]
Listen back to our Coffee Talk with seasoned Analyst Relations professional Michael Myers from KPMG, who talks over his route into Analyst Relations and his views on the Analyst Relations Industry.
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